Earlier quoted context omitted.
The problem is that Duck Duck go doesn't provide as good results, because it lacks the personalized data. Google knows that when I search for Django I want the web framework. Duck duck go gives me that as well as many links to the film. I think option 1 is more likely for Apple.
> Google knows that when I search for Django I want the web framework That isn't a good thing. http://dontbubble.us Unless Jamie Fox someday starts giving speeches about Django framework, this sounds like a pretty weak excuse to use a google-style (i.e. 'personalised') search engine. > I think option 1 is more likely for Apple. Google's business model is basically selling aggregated user data - not in the form of raw…
I don't get the argument being presented there. In either situation, some information is visible, and other information is buried. Presenting the same top results to everyone is just as bad of a bubble.