Impressive. A CSV download of the whole table would've been very nice.
Good idea! Here you go: http://csv.submit.co
Note that DNS propagation might take a while.
Submit.co – Where to get press coverage for your startup
21–30 of 39 posts
Re: Submit.co – Where to get press coverage for your startup
#22These publications are only relevant if you're building a tech business - eg one that sells to tech businesses or consumers. If you're doing anything else then these are worse than useless because they'll distract you from things that will help your company grow. Find the media that your potential customers read and target those publications and the journalists that write for them. Build relationships with them. Respond to their tweets. Tell them you liked reading their articles. Treat them like human beings. Then pester them for coverage.
Naughty Hack: When I was building UsableHQ I signed up for a free trial on http://muckrack.com/ and scraped the entries using http://import.io to build a target list of 'journalists who write about business tools or write for business publications'. It didn't really help us considering we failed, but it felt good and with more runway it may have been useful.
EDIT: Looking at Muckrack again it looks like they've killed off the free trial. Probably because of people like me. That's a shame. I'm sure the same idea would work on any other journalist database though.
Re: Submit.co – Where to get press coverage for your startup
#23These publications are only relevant if you're building a tech business - eg one that sells to tech businesses or consumers. If you're doing anything else then these are worse than useless because they'll distract you from things that will help your company grow. Find the media that your potential customers read and target those publications and the journalists that write for them. Build relationships with them. Resp…
Thank you! This, fwiw, is YC's general advice. Entreprenuers sometimes chase tech press because of Meerkat valuations and stuff, but getting customers is the real way to build a business.
Re: Submit.co – Where to get press coverage for your startup
#24Don't chase coverage. Chase customers. I need to take this advice myself.
There is a difference between outside sales, inside sales and touchless sales. For a reason.
Re: Submit.co – Where to get press coverage for your startup
#25These publications are only relevant if you're building a tech business - eg one that sells to tech businesses or consumers. If you're doing anything else then these are worse than useless because they'll distract you from things that will help your company grow. Find the media that your potential customers read and target those publications and the journalists that write for them. Build relationships with them. Resp…
The funny thing is that the truly mainstream publications (e.g. NYT, Time, CNN, etc.) no longer have such a high bar about what's interesting or meaningful to the world. Rather, they're already down on their knees losing impressions to Facebook and Twitter and the only thing they care about is "what has the potential to be forwarded like crazy on social media and generate impressions".
Time magazine decided on their own to feature one of my personal little embarrassingly-simple late night Arduino hacks, and my guess is only because I made a Youtube video out of it, and that it had good potential for a witty headline that could go viral on social media with its connection to something from popular literature that everyone knows. There was absolutely zero innovation in it as far as technology goes.
Tech publications, on the other hand, tend to have a higher bar in terms of content quality and meaning to society and the world, but mainstream, non-tech consumers don't read them.
Moral of the story is, if you want to get featured on the mainstream publications, make it catchy, witty, funny, fashionable, potentially viral on its own. Oh, and use technology to realize something well-known from fantasy, science fiction, or popular movies and you'll have an instant hit on mainstream media.
Re: Submit.co – Where to get press coverage for your startup
#26These publications are only relevant if you're building a tech business - eg one that sells to tech businesses or consumers. If you're doing anything else then these are worse than useless because they'll distract you from things that will help your company grow. Find the media that your potential customers read and target those publications and the journalists that write for them. Build relationships with them. Resp…
Be careful. At least in the US scraping a list of emails and sending them a messages violates CAN-SPAM Act and possible CFAA.
Re: Submit.co – Where to get press coverage for your startup
#27My word this is impressive. How did you find all of these outlets? I always find that in the aggregation era, it's very tricky to find everyone covering a topic, rather than just the top 2-3 people. I wish there was something similar for the film world.
I've accumulated this list over time. I've also curated it with the help of virtual assistants (FancyHands.com). > I wish there was something similar for the film world. Noted! Definitely worth considering branching out to other verticals. Disclosure: I'm the creator of Submit.co
puhLease make a film one. :)
Re: Submit.co – Where to get press coverage for your startup
#28My word this is impressive. How did you find all of these outlets? I always find that in the aggregation era, it's very tricky to find everyone covering a topic, rather than just the top 2-3 people. I wish there was something similar for the film world.
Funny, I looked at this and wished there was something similar for the music world.
There is, it's called the Indie Bible.
Re: Submit.co – Where to get press coverage for your startup
#29Re: Submit.co – Where to get press coverage for your startup
#30Don't chase coverage. Chase customers. I need to take this advice myself.
I agree but at launch, I think it's good to take some time to chase coverage and then stop. Here's why:
- Search results. People will google your company, and if you lay some nice groundwork at launch, there will be descriptive google results from publications that the user has at least somewhat heard of. SEO doesn't hurt
- Logos. It's proven that having a few "as seen in" logos on your website sets yourself apart from the average SaaS/app people find. There's so much junk, it's nice to easily be able to set yourself apart as at least a mildly serious thing.
- The "Oh I've heard of them" effect- if enough people see your launch, there are now a lot of people in various networks who will say "oh I've heard of them" or "oh have you heard of?" when people are describing problems. This has an effect later on.
It's good to get these things out of the way, put some logos on your website, and establish yourself early as "not just another weekend side project" and put yourself into another tier in the users' mind. After that's done, be done with it - handle the leads that come in, get good feedback, go back to work and go find your actual customers where they actually are.