This is likely a truly unbranded OEM feature phone based on a Mediatek or Spreadtrum reference platform. Resellers then add their own branding to it. I couldn't find that exact one but a bit of searching turns up similar models: http://www.aliexpress.com/item/9000mAh-long-standby-power-ba... http://www.alibaba.com/product-detail/Original-H-mobile-X8-4... http://www.aliexpress.com/store/product/Original-Xiaocai-X6-...…
Looks like an interesting phone to take to music festivals... Now, if they were paired with some kind of api/dev-kit so one could rip out the "snapchat"-stuff and bundle something useful, like xmpp+otr, a bare bones rss client... email... that kind of thing.
XMPP+OTR is just about the last thing I'd want as a messaging service on my phone.