Earlier quoted context omitted.
> For FIFA, the US is the single largest source of television audience and therefore advertising revenue. Are you for real? This statement is so ridiculous that I don't even know where to start. You do realize football is by a huge margin, the most popular sports on this planet, right?
This article talks about the last world cup final: http://www.espnfc.com/fifa-world-cup/story/1950567/world-cup... The US had 43.8 million people watching the final (in English and Spanish). Germany (who was in the final) had 34.65 million people watching. Even if Argentina had ever single person in their country watching, they'd only have 42.6 million people watching (wiki estimate). Granted Brazil almost definitely…
For example, the 2006 world cup attracted 4 billion viewers from China, and their team was not even playing.[1]
[1] http://www.fifa.com/mm/document/fifafacts/ffprojects/ip-401_...