The web works best as a document platform. All the UI tricks that web developers work on all end up managing something related to just browsing/reading a document. It's amazing that modern browsers/HTML just don't have this basic user experience down. Why is it virtually impossible to read long articles on a web browser? After 25 years, why do web designers need to create their own page transition mechanics for long-…
As far as I am concerned those things only exist to inflate ad views, they have negative usability impact. I don't really see why a long document should be broken up in pages to be readable.
> The same with photo galleries - after 25 years, why isn't there a standard user experience for viewing photos related to articles?
There is one: right click → open in new tab. It work very well, much better than the jquery kludges that people come up with.
> In fact, why do we need to write CSS to create a basic readable document in the first place? Why doesn't HTML/CSS default to a high-end and legible reader experience out-of-the-box for basic text?
I find plain un-styled HTML to be much more readable than the tiny light gray webfont on white background that designers usually settle for these days.