This seems like little more than an Apple puff piece. > Apple has recently developed a standard British power plug whose prongs fold elegantly back flush into their body. Easily stowed, no agony if accidentally trod on. A separate and wholly different solution to that offered by the Mu Plug which solves the problem in another way. > “It took ages to solve,” Ive says wistfully. And that is the point. No one else cares…
> design for the sake of design, with little regard for functional implications This is a fundamental misunderstanding. The minimalist aesthetic is underpinned by the principle that form follows function, and is absolutely opposed to ornament or visual additions. Aesthetic === functional in this worldview; it's not a separate thing which gets added in. (This is precisely why Ives and others eschewed skeumorphism.)
Take the iPod shuffle:
- Gen 1 was minimal, usable, and a portable USB drive,
- Gen 2 was minimal and usable, but lost its portable USB drive functionality (required a cable to also be carried around), but
- Gen 3 was smaller for no reason, moved the controls to an earbud cable which was impossible to use while running, and cost extra to buy an adapter if you didn't want to use their shitty earbuds, and then
- Gen 4 returned to the 2nd Gen design, because Gen 3 was very clearly flawed.
Seriously, explain the 3rd Gen iPod Shuffle.
I can cite many examples where they've dumped functionality for aesthetics, like non-removable batteries, fully-sealed computers (latest Mac mini), etc, but this is the clearest mistake they've made where they had to actually reverse course because of their favoritism for aesthetics over functionality.