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Tell HN: Four (hopefully) unique and useful start-up tips

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Re: Tell HN: Four (hopefully) unique and useful start-up tips

#11
post #4
post #3

This is awesome. I'd love a small conversation thread about how to find openings to negotiate things; I'm getting adequate at negotiating when negotiation is expected (like in professional services), but I suck everywhere else.

Negotiate everything - Agreed. Would the OP have any tips on how one would know how to approach this? Pointers to books/articles welcome.

A lot of it just takes experience and practice. There are a few good books available. "The Knack" by Norm Brodsky is very good, and the source of the "You don't ask, you don't get quote". The chapter on negotiation is small, but the rest of the book contains tons of invaluable insight.

Many books stress formulating a "win-win" situation, and "expanding the pie" so that "everybody wins". This is good in theory, but rare in practice. In almost every negotiation someone will have the upper hand.

I think the best approach is to listen carefully and try to understand the other party's need. This may not necessarily be more money. Maybe they want to build a long term relationship. Maybe they are willing to lower the price if you pay upfront, or provide a larger deposit, because they prefer the cashflow now. Maybe business is slow. You never know.

You also need to know your best alternative. If you have options, it is easy to walk away from the deal. If you are informed, you will know the true market price. You can't be afraid to walk away. I think it just takes time and practice to develop this mentality, and the opposing side can typically sense if you're serious about it or not.

A strategy that has worked well for me is to just say something like "I really like your product/service, and would love to start using it, but the price is a bit out of my range. Is there any way you can give me a discount?". It doesn't work for everything, but I've been surprised how often it does work. The worst thing that happens is that they say no. Remember, you have to ask!

Re: Tell HN: Four (hopefully) unique and useful start-up tips

#12
post #4
post #3

This is awesome. I'd love a small conversation thread about how to find openings to negotiate things; I'm getting adequate at negotiating when negotiation is expected (like in professional services), but I suck everywhere else.

Negotiate everything - Agreed. Would the OP have any tips on how one would know how to approach this? Pointers to books/articles welcome.

I have had the privilege of growing up with a master negotiator (my father) who has built a small real estate empire over the last 25 years. He negotiates for everything he touches and here is the advice he always gave me and my older brother (which has served us very well):

a) try to understand the costs associated with the product/service you are buying as much as possible before you make an offer. in other words, assume a reasonable price someone is putting on their labor and try to quickly estimate to the total cost of materials. if the price they are quoting is out of line, your job is to put them in line. a notorious industry for this is plumbing and electrical work. plumbers try to get away with murder, often charging what equates to $400 an hour for work on top of material cost. $400 is unreasonably by any measure and you'll find that they agree too when you push them hard enough.

b) never, ever pay more for something than what it's really worth to you. this seems a bit silly and self evident but you'll be surprised how often people violate this rule. this requires a bit of self reflection.

c) the most serious buyers are the ones who ask a lot of questions. ask questions and you'll be taken seriously. it will also help you understand them and where they are coming from.

d) regardless of whatever they may try to make you think or believe, if you have the money, you have the power. period.

e) most important rule of all, never be ashamed of your offer and take it very seriously. they'll take it seriously too and it will force them to reflect hard on their offer. As shakespeare said, all the world's a stage and all the men and women merely players

Re: Tell HN: Four (hopefully) unique and useful start-up tips

#13

  Start checking your stats only once a day, at most. 
  That way, you’ll be alerted to any potentially significant 
  changes (i.e. your ecommerce engine is down)
I agree with this advice, however I would sincerely hope that it doesn't take reviewing your stats at the end of the day to notice that your ecommerce engine is down! Monitoring should be in place to achieve this.

Re: Tell HN: Four (hopefully) unique and useful start-up tips

#14
I, too, negotiate everything. You would be surprised at how much wiggle room there is at a national retailer like Best Buy for big-ticket items.

Here are some ground rules and the steps I use to haggle: Haggling works better if you can pay in cash. Know how much you are willing to spend and do not exceed it! Never, ever reveal to the salesperson how much you are willing to spend.

1. Express a casual and not too focused interest in the item (HDTV is a perfect example).

2. Show that you understand the product and are in the market for a new television.

3. Mention how the store's competitors and the internet are making it easier to price compare.

4. Ask if there are any specials on your particular model (are they throwing in a Blu-ray player? Free DVDs? Sales price that doesn't go into effect until the weekend?).

5. Let the salesperson know that the currently advertised price is more than your are willing to spend and ask him/her if there is anything they can do to bring the price down. If they ask what you price you would like to see then give them a number below your predefined maximum spending limit. It's up to you to gauge how much lower, and you will find that after time this number gets to be farther and farther from your max limit the comfortable you get at negotiating.

6. Make the deal at this price, or continue to haggle until you've crossed your limit and are ready to leave.

7. If you don't make the deal, you have four options:

  You can go back tomorrow and try with a different sales person

  You can head to a different store and try again.

  You can raise your max spending limit (not recommended).

  You can decide that you really didn't need the product anyway.
Hope this helps!

Re: Tell HN: Four (hopefully) unique and useful start-up tips

#15
post #4

Earlier quoted context omitted.

Negotiate everything - Agreed. Would the OP have any tips on how one would know how to approach this? Pointers to books/articles welcome.

A lot of it just takes experience and practice. There are a few good books available. "The Knack" by Norm Brodsky is very good, and the source of the "You don't ask, you don't get quote". The chapter on negotiation is small, but the rest of the book contains tons of invaluable insight. Many books stress formulating a "win-win" situation, and "expanding the pie" so that "everybody wins". This is good in theory, but ra…

Strong second recommendation on "The Knack", even though I didn't get much negotiating help out of it.

Re: Tell HN: Four (hopefully) unique and useful start-up tips

#16
post #6
post #4

Earlier quoted context omitted.

Negotiate everything - Agreed. Would the OP have any tips on how one would know how to approach this? Pointers to books/articles welcome.

Probably the only opening I know of for negotiating "normal" stuff is, "how much of a discount would we get for a long-term commitment, say, a year up front".

But in this case, you've already sequestered yourself into a one year commitment, and the other person has conceded nothing. If I know you're available to commit, I just need to find your discount level. You're going to underestimate my acquisition costs, I can guarantee that.

Better to suggest: "I really like your product here, but to be frank, I've got to watch my money right now. Is there a way you can reduce this price 20% and still do business with me?"

The catch is that some people will most certainly say no. You either deal with them and reward their stubbornness or walk to someone that is willing to talk. I think that's more of the key than an opening line.

Re: Tell HN: Four (hopefully) unique and useful start-up tips

#17
post #9

Earlier quoted context omitted.

Sure, as long as you keep the page ad and link free, I would certainly appreciate the offer to have it hosted. I want the content to speak for itself. Maybe you can just add a small "credit" link at the bottom to my HN profile. Cheers --

Added the link. Do feel free to download it and email me an updated or enhanced version. We'll have to do a dance to make sure it's you for real, but that's easy enough. If you don't want to change it, that's fine and we'll just link to it from here so Google can find it.

Thanks for adding it. I don't think I want to change anything, but if I do I'll contact you at the email address you have listed.

Re: Tell HN: Four (hopefully) unique and useful start-up tips

#18
post #2

Definite resonates! What's your startup? If you don’t have a proven business model, you need to make figuring it out your NUMBER ONE priority. Amen! Naturally this will bring up facebook, google etc. who may not have focused on business model for a while. Like Steve Blank said in one of his talks, if you think you've a google/facebook on your hand, ignore every rule and good luck:)

Google is an exception.

Facebook is possibly in the same group (I'm still not convinced).

You should not model your practices after outliers, since by definition it is most likely that their experiences will be nothing like yours.

Re: Tell HN: Four (hopefully) unique and useful start-up tips

#19
post #3

This is awesome. I'd love a small conversation thread about how to find openings to negotiate things; I'm getting adequate at negotiating when negotiation is expected (like in professional services), but I suck everywhere else.

> I'd love a small conversation thread about how to find openings to negotiate things

Try: "I'm interested, but the price is higher than I want to spend. What's the best offer you can make me?"

Re: Tell HN: Four (hopefully) unique and useful start-up tips

#20

Earlier quoted context omitted.

Added the link. Do feel free to download it and email me an updated or enhanced version. We'll have to do a dance to make sure it's you for real, but that's easy enough. If you don't want to change it, that's fine and we'll just link to it from here so Google can find it.

Thanks for adding it. I don't think I want to change anything, but if I do I'll contact you at the email address you have listed.

Cool. Here's a link for Google to find ...

http://www.penzba.co.uk/StartupAdvice.html

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