Interestingly this really is a click bait title, rather than the usual one that we misidentify identify as such as "Ten Ways a Programming Language is like a Religion." This time.com title encourages you to click it with the bait of finding out who the billionaire is, the implication that they became self-made because of this easy trick and not stating the trick. Thus it is bait to lure a user in. The misdiagnosed ve…
Which is why I don't click in the first place. Professional writers know exactly when their title looks like cheap crap. If they use it anyway, I'm just not their audience. If the content were legit they would have better ways of wrapping it.