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Getting to €20k in MRR in 90 days

blog.rubyandduke.com

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Re: Getting to €20k in MRR in 90 days

#11

Post by vjvj »

bemmu wrote: post #3

I thought no-one would bother filling out contact details / CC number without getting to a desktop first. After looking at your data and then checking my own analytics, I'm wrong. Even for Candy Japan, I see 13% of conversions from mobile, 12% from tablet. And this despite the site not being designed for mobile at all. Sounds like fixing my mobile side might actually be a great opportunity for getting some more conve…

The gulf between perceived and actual mobile phone usage is huge even now. People are willing to do a lot more on their phones than we expect.

We have a long-ish sign up form for Car Quids yet half of our completions are done on mobile too.

Re: Getting to €20k in MRR in 90 days

#12

Post by niallharbison »

vjvj wrote: post #11
bemmu wrote: post #3

I thought no-one would bother filling out contact details / CC number without getting to a desktop first. After looking at your data and then checking my own analytics, I'm wrong. Even for Candy Japan, I see 13% of conversions from mobile, 12% from tablet. And this despite the site not being designed for mobile at all. Sounds like fixing my mobile side might actually be a great opportunity for getting some more conve…

The gulf between perceived and actual mobile phone usage is huge even now. People are willing to do a lot more on their phones than we expect. We have a long-ish sign up form for Car Quids yet half of our completions are done on mobile too.

We knew it would be a big channel but it was only when writing that post that it was driven home to me. 42%. And we still have so much to improve and speed up etc. The notion that people only sign up on desktops and get the credit card out there is dead now. People trust mobile for all sorts bow like you say

Re: Getting to €20k in MRR in 90 days

#15

Post by niallharbison »

yarper wrote: post #14

This looks like such a good place to work. I love dogs and all doggie related things make me happy. No wonder you guys aren't having trouble getting customers.

Its the one thing I didn't write about is that we all bring our dogs to work and are trying to build a world class culture as much as anything. When you do what you love its just doesn't even feel remotely like work!

Re: Getting to €20k in MRR in 90 days

#16

Post by kaolinite »

bemmu wrote: post #3

I thought no-one would bother filling out contact details / CC number without getting to a desktop first. After looking at your data and then checking my own analytics, I'm wrong. Even for Candy Japan, I see 13% of conversions from mobile, 12% from tablet. And this despite the site not being designed for mobile at all. Sounds like fixing my mobile side might actually be a great opportunity for getting some more conve…

It's quite possible this changed with iOS7 with the introduction of iCloud Keychain, which enabled storage of credit card information. I've found myself buying a lot more stuff on the mobile web since then, things that previously I only would have bought on a desktop.

Re: Getting to €20k in MRR in 90 days

#17

Post by nine_k »

Avalaxy wrote: post #10
niallharbison wrote: post #9

Earlier quoted context omitted.

We wouldn't have had the growth we have had without Facebook. Its the most targeted and cost effective ad platform the world has ever seen. Not suited to every business of course but I do think a lot of people underestimate just how effective it can be.

Don't you get tons of fake likes? Because my experience is that the majority of the likes I got were fake.

I suspect the number, and the very presence, of likes on your company's page is inconsequential. What matters is the percent of conversions (that is, purchases) for ad impressions. FB can target ads very narrowly.

Re: Getting to €20k in MRR in 90 days

#18

Post by yarper »

niallharbison wrote: post #15
yarper wrote: post #14

This looks like such a good place to work. I love dogs and all doggie related things make me happy. No wonder you guys aren't having trouble getting customers.

Its the one thing I didn't write about is that we all bring our dogs to work and are trying to build a world class culture as much as anything. When you do what you love its just doesn't even feel remotely like work!

Wow! Is it like a dog-creche or do you let them kind of roam the office?

Please be sure to post to the HN who's hiring when you're looking!

Re: Getting to €20k in MRR in 90 days

#19

Post by johnward »

The fact that these boxes keep turning into successful small businesses is amazing to me. Especially when this box already has a competitor that I thought of as soon as I figured out what it is.

The article wasn't as insightful as I hoped. Though I'm pretty impressed by that growth in 3 months. You often see things like SaaS growing much slower. I see people talk about taking years to scale to 20k in monthly recurring revenue and they did it in 3 months. I appreciate that they shared their story but it seems like mostly they built a following by sharing dog pictures on social media. Maybe that's the lesson?

They did drop some info about AdWords not working which sounds like the targeting might have been weak or just not good for their target audience. The 100 conversions from a 10,000 person email list is very low for email. Most lists outperform any other media in conversion rates from my experience but those lists are filtered before people even join. It sounds like they have a bunch of people that simply like dogs and decided to join the mailing list. I could see why the conversion could be so low in that case. I still think focusing on a better mailing sequence is an easily hanging fruit to attack but it looks like social is working for you. It would be interesting to see churn numbers in a few months.

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