Recently, thanks to comments on Hacker News, I've learned to think about where money is being made.
In this situation, there are companies competing for business in the studio market, where equipment needs to be functional (easy to move, install, plug stuff into, etc.), not alter the audio signal in a way which is undesirable and - generally - be worth the money in terms of real benefit.
The home market is entirely different. Across the price range, (most) customers care about looks, how it alters the sound of the music / films they care about to match their personal preference and - less often - be worth the money in terms of audio quality and practicality. There's also trendiness, which is much more of a factor in this market.
A 'classic' example (sorry to use that phrase, especially for such a recent phenomenon) is Beats Audio headphones. They are attractive for the home market because people like how they look (including that they're trendy), they make music sound 'good' (I haven't heard them, but I've been told they enhance the bass but otherwise are lacklustre), and are (based on the other factors) not worth the money in terms of audio quality or practicality.
Just because the equipment is made from the same basic components (in fact, much may be made from the same components) doesn't mean that there aren't two separate markets here. They can't be treated as one because the customers are entirely different. Or maybe they can and you should start a company selling to both!