Earlier quoted context omitted.
It's essentially "Explain it like I'm 5", which in this case can help discern between an interesting corporate experiment and PR bullshit. No one wants to get halfway through an article claiming the former and ending up being the latter. If Zappos has a unique take on how to replace middle management, let's all hear it.
The ability or inability to describe an idea in simple terms has no relation to the validity of the idea. >If Zappos has a unique take on how to replace middle management, let's all hear it. I think their idea is in this book, mentioned in the article, that they asked all zappos employees to read: http://www.reinventingorganizations.com/
Maybe not in physics, but in politics and business it does - those fields like to seem more complex than they are so they fake it, which is much more difficult to do with simple language.