Earlier quoted context omitted.
You make some great points, however I question how big the Kansas market really is. I'm from a 150,000 person city in the Midwest, and there might be 5 taxis operating in town. Kansas has a few bigger cities, but the demand for personal drivers in the Midwest isn't like it is on the coasts.
Isn't this about scale? Sure, the market isn't all that large, but the means, methods, process required to serve it are the same ones that will absolutely be needed to cope with all the different markets, rules, and authorities out there. A billion dollar level company can and should be doing this.
As in you mean there is little additional cost to enter the market? Sure, I'm just saying if they miss out on serving a small market, it's not going to have a huge negative impact.