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Google Says More Searches Now on Mobile Than on Desktop

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Re: Google Says More Searches Now on Mobile Than on Desktop

#31

That is not surprising at all. Most of people who use the Internet on mobile don't even now what a browser is, much less a domain name. They search every site they want to visit, even if they just needed to add .com to their search term to open the site straight away in the browser. The "Internet" is the google search box.

God is this true. My girlfriend just types 'facebook' into the URL bar, then clicks on Facebook.com. I don't understand it.

Dump her. You can find smarter girls in the industry.

Re: Google Says More Searches Now on Mobile Than on Desktop

#32

That is not surprising at all. Most of people who use the Internet on mobile don't even now what a browser is, much less a domain name. They search every site they want to visit, even if they just needed to add .com to their search term to open the site straight away in the browser. The "Internet" is the google search box.

How does this affect advertisements and click rates? Often times I am presented with two results which are correct - one promoted (ad) and one search result. If I click the promoted one I am contributing to the advertisement's click through metrics. If more people are using google as their navigation aid, is the ad value still as important? Could facebook or other top services be paying $$$ in advertisement fees simp…

Depends if its a brand or non brand search - plus there is the issue of brand spillage.

I have written a tool to help our PC team manage our clients accounts so they don't waste the PPC budget

Re: Google Says More Searches Now on Mobile Than on Desktop

#33
post #12
post #10

Earlier quoted context omitted.

My wife uses speech input almost exclusively. She says that it is the most accurate way to text due to auto correct and simple typing errors that than need to be corrected or send a second corrected text. She hates most technology and just likes her old and tried ways and it has shocked me how much she picked up voice search and texting.

what phone does she have? I gave up on voice recognition a decade ago because I realized the thing has to work as good as an average person's ear/understanding capacity or it just stinks to use. So I said, I'll give it a decade or more. I still thought it was not there, since I never see people use Siri. Maybe I'm wrong?

Try using voice on any Android phone. Look for a little microphone icon wherever the virtual keyboard is up, and try a few things out for yourself, such as dictating an SMS message. It's come a long way in the last 4 years. It's come a very, very long way in the last 10 years.

Re: Google Says More Searches Now on Mobile Than on Desktop

#34
Lots of folks talking about people retrying searches, or doing unneeded searches instead of typing the URL, etc. However, this already happens a lot on desktop computers (especially the later). It may be true that these things happens more often on mobile than on desktop, but this is hardly why mobile is superseding desktop.

First, I run a lot of searches on my phone because it is more practical. "Where is restaurant X?" "What time will Y event start?". Even at home, I won't go to the laptop to make this search, specially if I'm discussing something with my wife.

In the same manner, add to this to a lot of vanity searches, like when I'm discussing something with someone and I get my phone to find out some fact. "How old is the president?" "How much does an airplane weight?". I surely do a lot more of these researches on mobile, most of them I wouldn't do in a desktop, just because It wouldn't make any sense to stop conversation to search a desktop, while the phone is there, waiting for me.

Second, and probably more important, is that lots of people now have their mobile phone, or tablet, as their primary computer. My wife don't open her laptop except for writing long documents or academic work.

Like with cameras, the best computer is the one which is with you right now, and laziness to get up often beats the efficiency of my laptop even when I'm at home. Most people is using IM all the time, and the phone is with them while they're at it, and don't even consider looking for a desktop.

So, I think these two factors are adding up pretty quickly: people are using more mobile than desktop and people with mobiles tend to use search much more. If this is happening faster from expected, or not, as the article implies, it's mere statistics.

Re: Google Says More Searches Now on Mobile Than on Desktop

#35
It's been clear for a while that overall traffic from mobile is going to eclipse traditional PC's.

I'm interested in seeing stats on whether or not traffic from native apps is increasing over mobile websites. I'm sure traffic from google's "Search" app is minuscule compared to browser requests, but could a similar app come along and start to chip away at Google with the right native experience?

Re: Google Says More Searches Now on Mobile Than on Desktop

#36

That is not surprising at all. Most of people who use the Internet on mobile don't even now what a browser is, much less a domain name. They search every site they want to visit, even if they just needed to add .com to their search term to open the site straight away in the browser. The "Internet" is the google search box.

Indeed, I think the simplicity of a single search box is so alluring compared to typing out a URL - to many, it's basically their idea vision of a computer as "the device that can answer your questions". It's somewhat unfortunate, because the Internet is so much more than only what can be found via Google.

Without google the internet would basically be just following links and word of mouth. Far more of the internet is accessible due to search engines.

Re: Google Says More Searches Now on Mobile Than on Desktop

#37

That is not surprising at all. Most of people who use the Internet on mobile don't even now what a browser is, much less a domain name. They search every site they want to visit, even if they just needed to add .com to their search term to open the site straight away in the browser. The "Internet" is the google search box.

God is this true. My girlfriend just types 'facebook' into the URL bar, then clicks on Facebook.com. I don't understand it.

So she navigates to facebook in 9 taps (facebook + select), while you get there in 16 (www.facebook.com)? Sounds to me like she's the one in the know.

Re: Google Says More Searches Now on Mobile Than on Desktop

#38

That is not surprising at all. Most of people who use the Internet on mobile don't even now what a browser is, much less a domain name. They search every site they want to visit, even if they just needed to add .com to their search term to open the site straight away in the browser. The "Internet" is the google search box.

God is this true. My girlfriend just types 'facebook' into the URL bar, then clicks on Facebook.com. I don't understand it.

There is occasionally a valid reason to do this.

Lets say you are not sure of the url. Maybe you are looking to sign up for an account at actualwebsite.com but the real url is actualwebsiteinc.com, you're really better off searching for "actualwebsite" and clicking the 1st link google gives you.

Don't dump your girlfriend, she might be ok in the long run.

Re: Google Says More Searches Now on Mobile Than on Desktop

#39
post #34

Lots of folks talking about people retrying searches, or doing unneeded searches instead of typing the URL, etc. However, this already happens a lot on desktop computers (especially the later). It may be true that these things happens more often on mobile than on desktop, but this is hardly why mobile is superseding desktop. First, I run a lot of searches on my phone because it is more practical. "Where is restaurant…

> doing unneeded searches instead of typing the URL, etc.

Did anyone else notice on non-mobile that chrome and later firefox address bar history was longer earlier. The history is slowly made shorter to push people typing and searching. I'm curious how much revenue that added to search engines. Truncation of local bookmarks and browser history would give a good fraction per person per browser boost to remote search engines as your incomplete word fragments are sent to them for intermediating your search result.

Re: Google Says More Searches Now on Mobile Than on Desktop

#40
I'm curious if search companies ever publish information on whether their products are actually useful.

For e.g. One measure of success for something like a search engine could be a reduction in the number of different search queries leading to the same user-click. People needing to rephrase and re-search is bad for the users, but paradoxically good for Google. And so, the search product would be vastly improved if Google targeting having the least "engagement" and a higher result convergence. But then again, that applies to many advertising-funded web properties.

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