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Well, We Failed – Wattage is shutting down

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Re: Well, We Failed – Wattage is shutting down

#101
post #94

There are some questions about the deal we secured to return our investors' money. Without going into the specifics, I can say it was essentially an acquihire. I'm going to another company, and part of that deal allows me to repay our investors in full.

If you are being acquihired, how come you hint you are open to job enquiries on your post? Just curious.

I've secured a job, but the others are still looking.

Re: Well, We Failed – Wattage is shutting down

#102
post #94

There are some questions about the deal we secured to return our investors' money. Without going into the specifics, I can say it was essentially an acquihire. I'm going to another company, and part of that deal allows me to repay our investors in full.

If you are being acquihired, how come you hint you are open to job enquiries on your post? Just curious.

Only Jeremy was offered a position. The rest of us are pounding the pavement.

Re: Well, We Failed – Wattage is shutting down

#103
post #73
post #56

It's not about the pitch deck. It's about the product. How many people really want a custom radio front panel? There are other customized products in that space which might be more useful. * Customized entertainment remotes. Tell us what gear you have, what you like to do with it, and we make a remote or remotes that makes it easier to use. You might have a simple "watch TV only" remote, and a tablet type "does every…

> * There are lots of industrial products which need heavy customization. Offer on-line ordering tools for such products as a service to industrial sellers. Yup. This definitely should have started out as a B2B play. Industry will pay an arm and a leg for customization for lots of random parts. Use the cash to build the foundation of the biz then go after the finicky consumer market later.

In Germany at least there is a big initiative backed government. See industry 4.0 and mass customization. They see it as the next thing that will give then a competitive edge

Re: Well, We Failed – Wattage is shutting down

#104
post #73
post #56

It's not about the pitch deck. It's about the product. How many people really want a custom radio front panel? There are other customized products in that space which might be more useful. * Customized entertainment remotes. Tell us what gear you have, what you like to do with it, and we make a remote or remotes that makes it easier to use. You might have a simple "watch TV only" remote, and a tablet type "does every…

> * There are lots of industrial products which need heavy customization. Offer on-line ordering tools for such products as a service to industrial sellers. Yup. This definitely should have started out as a B2B play. Industry will pay an arm and a leg for customization for lots of random parts. Use the cash to build the foundation of the biz then go after the finicky consumer market later.

In Germany at least there is a big initiative backed government. See industry 4.0 and mass customization. They see it as the next thing that will give then a competitive edge

Re: Well, We Failed – Wattage is shutting down

#105
That seems less like a pitch deck and more a professionally polished brochure for a product, or maybe the introductory section of a prospectus. I don't see how an investor evaluate the company in that deck; I can't see:

* Go-to-market, or even a price point (did I miss it?) or COGS estimates, or a plan for distribution

* Traction, up-front sales commitments, or a sketch of target customers

* Competitors and substitutes --- not having competitors is not usually a good thing.

* An "ask" and a use-of-proceeds summary; what is this deck actually raising?

* Why this particular team (also: the connections between the logos on the bottom and the people listed aren't clear)

If you look at the Mixpanel, Airbnb, and Buffer decks: they're not pretty. They're dry and factual and cut to the chase. Those decks probably work (to the extent decks matter) because they do a good job of surfacing exactly the facts investors care about when evaluating a deal.

I used to sweat decks the same way this designer did, and I'd get compliments on them. Now I feel like I spend more time talking my friends down from sending decks like these to prospects.

Re: Well, We Failed – Wattage is shutting down

#106

I would like to know how far you got with the product. Even if it's incomplete, I think I would rather judge this on how far completed to beta launch you guys were. I signed up a few weeks back and was interested in seeing what the product would look like.

We have a fully working version of the creation tools, which would output all of the files required for fabrication. We had created all of the custom electronics, and were able to produce a number of functioning prototypes.

The beta was intended to do a few things:

1. Measure interest in the platform and generate traction for investors. 2. User-test and see what was/wasn't working 3. Get a sense of what parts and materials were most popular, to ensure we properly handled inventory.

Re: Well, We Failed – Wattage is shutting down

#107
post #81

Earlier quoted context omitted.

Right? I see this a lot and it's often an investors first response when asking for small seed rounds: "Well have you considered raising money internally? Ask around your friends and family". If I had friends and family that could just toss me a $250k I don't think I'd be in this position.

But they have to ask, because if the answer is no, that's a huge red flag. "You are willing to lose my money, but not your friends or family?"

...That's kinda stupid. Maybe no one was in a position to loan that much money. Or maybe nobody wanted to? Could be any number of things.

Re: Well, We Failed – Wattage is shutting down

#109

That seems less like a pitch deck and more a professionally polished brochure for a product, or maybe the introductory section of a prospectus. I don't see how an investor evaluate the company in that deck; I can't see: * Go-to-market, or even a price point (did I miss it?) or COGS estimates, or a plan for distribution * Traction, up-front sales commitments, or a sketch of target customers * Competitors and substitut…

There are a few of things that I omitted from this version that were usually included or shared in person. Use of proceeds and traction was always shared. We also provided a breakdown of how the pricing worked (as it depended on what you were building).

I usually spoke in more detail about who the team was when I met with someone.

Re: Well, We Failed – Wattage is shutting down

#110

One of the most important take-aways from that article is the importance of focus. I think if they had limited their priorities to, at the very most, two things, they may have been successful. I find whenever I have more than two priorities, I don't have any priorities at all. Some people argue that the magic threshold is three, but for me it is two.

No arguments here.
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