What if other people come up with their own bier and they use the same no-brand branding?
ordinal numbers come to mind
BIER – Berlin’s no-brand beer
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Re: BIER – Berlin’s no-brand beer
#12The other side of that bottle will be much more busy due to all the compulsory requirments: ingredients, etc.
Re: BIER – Berlin’s no-brand beer
#13It's a concept that's been done before: http://i.imgur.com/wteBl.jpg
It's also been done in actual reality. For example, one of Sweden's largest supermarket chain is the consumer co-operative Coop [1]. Their own line of budget private-label products had a very minimal "no-brand" design, though in 1979 they started using the name "Blåvitt", referring to the blue-white colors of the minimal design. I found a picture [2] of some of their products (coffee, detergent, tooth paste, tea, soap, bread, etc).
[1]: http://en.wikipedia.org/wiki/Kooperativa_F%C3%B6rbundet
[2]: https://fredrikedin.files.wordpress.com/2009/12/blavitt.jpg
Re: BIER – Berlin’s no-brand beer
#14Of course, that becomes just another brand gimmick, right? It would be interesting to see what would happen if another company started using the same packaging to make a clearly inferior (or even just different) beer. Last thought: reminds me of repo man (the one from the 80s), a great movie you should probably go watch right now, I mean come on, it's Sunday, relax.
Germany has VERY strict laws on what can go in beer - which means its all high quality but rather bland when compared to Belgium which has much more variety.
Re: BIER – Berlin’s no-brand beer
#15Yeah, that's just what the German beer market needs: more genericism, less diversity. Sure.
Re: BIER – Berlin’s no-brand beer
#16These are also quite well-known in Germany: http://i.imgur.com/baRUVan.jpg (5.0 is the percentage of alcohol)
Re: BIER – Berlin’s no-brand beer
#17Reminds me of the movie "Repo Man." Harry Dean Stanton says "let's go get a drink." They go into a quick mart and they find six packs of white cans labeled "Drink" and that's it.
Re: BIER – Berlin’s no-brand beer
#18It's a concept that's been done before: http://i.imgur.com/wteBl.jpg
It's also been done in actual reality. For example, one of Sweden's largest supermarket chain is the consumer co-operative Coop [1]. Their own line of budget private-label products had a very minimal "no-brand" design, though in 1979 they started using the name "Blåvitt", referring to the blue-white colors of the minimal design. I found a picture [2] of some of their products (coffee, detergent, tooth paste, tea, soa…
Also; starköl[1] (strong beer)
Re: BIER – Berlin’s no-brand beer
#19Of course, that becomes just another brand gimmick, right? It would be interesting to see what would happen if another company started using the same packaging to make a clearly inferior (or even just different) beer. Last thought: reminds me of repo man (the one from the 80s), a great movie you should probably go watch right now, I mean come on, it's Sunday, relax.
Germany has VERY strict laws on what can go in beer - which means its all high quality but rather bland when compared to Belgium which has much more variety.
See "Reinheitsgebot" on Wikipedia: https://en.wikipedia.org/wiki/Reinheitsgebot
Re: BIER – Berlin’s no-brand beer
#20I'm surprised nobody posted this already: https://xkcd.com/993/
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