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Apple Invites Developers to Test Its New “App Analytics” Service

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Re: Apple Invites Developers to Test Its New “App Analytics” Service

#21
post #17

Earlier quoted context omitted.

> If you're involuntarily collecting information then Mixpanel or GA are not going anywhere. Expect a policy change in 3.. 2.. 1..

As a developer, I'm not sure how I feel about that. As a consumer, great!

As a consumer, I'd love if Apple forced developers to respect people's decision when they opt out of being tracked. That would be a huge game changer.

Re: Apple Invites Developers to Test Its New “App Analytics” Service

#25

Hopefully we'll finally be able to accurately track download attribution on mobile web. Currently, if you need to track the performance of promotions/ad campaigns for free apps on mobile web, you need to use costly 3rd party services which use "fingerprinting" techniques of dubious accuracy

Just a plug because I built it, but branch.io gives this service away for free. We open all the 'black-box' fingerprinting parameters (like match duration) for you to tune as well.

Re: Apple Invites Developers to Test Its New “App Analytics” Service

#26
post #9
post #8

Earlier quoted context omitted.

One thing GA will never be able to do is analyze the page views on the App Store and the source of these page views. I think that will be the great strength of this tool. Download spikes after a press article/review won't remain unexplained anymore.

So does Google have a similar policy where only GA can get information about users in the Play store, or is that not tracked at all?

Well it's not really a question of policy, but there is no way to inject analytics on the Play Store other than link it with GA. And there is no way to have analytics on the App Store other than iTunesConnect Analytics.
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