Earlier quoted context omitted.
What's so unclear here? This is the store brand, and it is often times nicer than competition at the price. I have an AB branded camera bag, and it's great. I have also bought cables, and other small accessories from them and they have been of good quality. If I need a monitor arm and can get one for $100 from Amazon or $140 from another manufacturer I wouldn't think twice and just get the AB one.
Basics was launched to compete with the likes of Monoprice. And due to the pricing structure of FBA, it doesn't make much sense for 3rd parties to sell items through Amazon for under $10. The majority of Basics items are inexpensive to take advantage of this. Almost every item in the Basics catalog are items that a person will buy at least once a year. How many copper fire pits do you think the average person buys pe…
Here's the first page of results if I search Amazon for "amazonbasics": "portable power bank", USB--Lightning cable (6 feet) (I assume this is for connecting an iPhone to a USB port?), 67-inch monopod, bluetooth "audio receiver", travel case for small electronics, dual monitors mounting arm, USB wall charger, laptop backpack, microUSB--Lightning adapter, 24 pack of microfiber cleaning cloths, 8-pack of AA rechargeable batteries, USB--Lightning cable (3 feet), GoPro carrying case, double rod freestanding closet, large portable bluetooth speaker, 12 pairs of banana plugs (6 red, 6 black).
None of those, except possibly the cleaning cloths, are items I'd expect someone to buy once a year.