Earlier quoted context omitted.
> Consumers and websites have no incentive to fix any problem that causes them to use unnecessary data, clogging the network. Who says that my usage of data is a "problem" needing "solved"? 10GB (the highest Google offers on its Fi page) can be burned through pretty quickly just by watching videos on a road trip or somesuch. I'd much rather pay $80 for an unlimited plan from Sprint or T-Mobile than pay $120 (or more)…
> "Clogging the network" would be solved by carriers actually bothering to invest in their networks This is exactly my point. With unlimited data plans, carriers have little incentive to upgrade their networks. It increases costs without directly increasing revenue. With pay-per-GB, the incentive is clear: upgrading the network increases usage which directly increases revenue.
Time is the more important measure of cellular network usage than bytes. I think it would be more convenient for customers to be billed per minute. At $10/GB if my average speed is 5 Mbps that's $0.30 a minute. Or $30 to watch a full-length movie in HD. Makes me wish Netflix still had mail delivery.