> Competition on the App Store has risen to a frenzied level. As a result, sales for our games has dropped massively and the cost of advertising them has shot through the roof. So... Actually make good games? I don't know what the games of this studio are, but if you can't shine anymore in an app store just because there are more competitors, maybe your products weren't that good to begin with?
Unfortunately the definition of a "good" game and a game that earns money on App stores is slightly disconnected at this time. Skinner boxes that rely on practically scummy ways of selling expensive IAPs for basic amount of gameplay are the ones that dominate the earnings.
It would be nice to have a platform that outlawed that kind of stuff, so real games for real prices could go back to being competitive. It's to the point where I won't even download a game that they won't let me pay for upfront (and even then, I find some $1.99 games that have stupid IAP requirements, and that pisses me off even more).