I love that Google is focusing on how to speed up the web, but they are missing the most obvious thing they could do that would have a dramatic impact on the speed of the web: Update their PageRank algorithm to take into account website speed, and then publish this as a fact. The idea would be that they would have GoogleBot measure the latency, and overall page load time and rank sites higher that respond faster, and…
This is a horrible idea. Yes, it would result in increased focus by some people on speed, but probably the same people who focus on "SEO". So now content relevancy has yet another adversary in the battle for SERPs. There's a LOT of really incredible, original content out there written by amazing people who do it in their spare time and don't give two shits about their SEO or the speed of their server, and now that co…
I think that site speed does correlate with a better user experience. A site that loads quickly shows that the person who made it cares about my experience more than a bloated site that takes forever to load.
I will admit that it's certainly not as as strong an indicator as the content, inbound links and other factors that are rumored to be part of PageRank but speed does matter. All other things being equal, I would much rather visit a site that loads in 2 seconds than one that loads in 20 seconds.