One of the biggest hurdles in defending 'intellectual' issues like net neutrality, privacy or academic pay-walling is the general public's apathy towards such perceived niche issues while there are pressing issues to deal with closer to ground - poverty, hunger, vaccination come to mind.
I am reminded of Bill Gates' take on the Internet.org initiative [1] and while I certainly stand with him on that, I feel it is important to recognize what such intellectual issues represent: freedom to information, which is admittedly abstract, but fundamental nonetheless.
[1] http://www.cnet.com/news/bill-gates-prioritizing-internet-ac...