...or just use steganography. Steganography in videos can be made to be invisible to the naked eye, and extremely robust - even to video compression. It's also difficult to detect, and even more difficult to remove/tamper with. What the author of the article is proposing is actually a kind of steganography, albeit a rather crude one, and probably rather difficult to implement (since scene timings will be different fo…
I will say that steganography is definitely in use already, at least on feature films. (It's particularly easy in animation, where literally anything can be changed seamlessly). A film pirated from a theater (even by a camera pointing at a screen) can easily be traced to the exact theater and showing of the movie, and IR cameras in the theater permit authorities to identify the exact individual with the camera. In sh…
The author jumped to the conclusion that those don't exist, apparently because they aren't visible (but that's the point!) and that there is a visible watermark which the author apparently assumed was the only one (but it almost certainly isn't).