But maybe if they get everyone to try it _once_ as I did, that will define success?
How Chipotle, Pinkberry, and others win big by doing just a few things well
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Re: How Chipotle, Pinkberry, and others win big by doing just a few things well
#22I tried Chipotle once: I'd rather eat a piece of rug. But maybe if they get everyone to try it _once_ as I did, that will define success?
Re: How Chipotle, Pinkberry, and others win big by doing just a few things well
#23It's no surprise 37signals is based in Chicago (I just did a whois) if they think Chipotle does Mexican food "well".
"The 2000 census counted more than 530,000 Mexicans in the city of Chicago, with more than 1.1 million in the metropolitan area."
http://www.encyclopedia.chicagohistory.org/pages/824.html
There are hole-in-the-wall Mexican restaurants everywhere in Chicago.
Re: How Chipotle, Pinkberry, and others win big by doing just a few things well
#24Re: How Chipotle, Pinkberry, and others win big by doing just a few things well
#25Re: How Chipotle, Pinkberry, and others win big by doing just a few things well
#26Re: How Chipotle, Pinkberry, and others win big by doing just a few things well
#27I tried Chipotle once: I'd rather eat a piece of rug. But maybe if they get everyone to try it _once_ as I did, that will define success?
i think chipotle is delicious. it is the mcdonald's of mexicali
Re: How Chipotle, Pinkberry, and others win big by doing just a few things well
#28Earlier quoted context omitted.
Same thing with Five Guys (not sure if they've spread beyond the East Coast). Very simple menus seems to be a hot trend recently.
They've recently made it to Colorado.
Re: How Chipotle, Pinkberry, and others win big by doing just a few things well
#29I tried Chipotle once: I'd rather eat a piece of rug. But maybe if they get everyone to try it _once_ as I did, that will define success?