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How Chipotle, Pinkberry, and others win big by doing just a few things well

37signals.com

21–30 of 47 posts

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#22

I tried Chipotle once: I'd rather eat a piece of rug. But maybe if they get everyone to try it _once_ as I did, that will define success?

i think chipotle is delicious. it is the mcdonald's of mexicali

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#23
post #4

It's no surprise 37signals is based in Chicago (I just did a whois) if they think Chipotle does Mexican food "well".

Chicago actually has a very large Mexican population.

"The 2000 census counted more than 530,000 Mexicans in the city of Chicago, with more than 1.1 million in the metropolitan area."

http://www.encyclopedia.chicagohistory.org/pages/824.html

There are hole-in-the-wall Mexican restaurants everywhere in Chicago.

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#24
post #9
post #5

In-N-Out in California reinforces this very well.

Same thing with Five Guys (not sure if they've spread beyond the East Coast). Very simple menus seems to be a hot trend recently.

In-N-Out is older than most of the HNers

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#26
post #9
post #5

In-N-Out in California reinforces this very well.

Same thing with Five Guys (not sure if they've spread beyond the East Coast). Very simple menus seems to be a hot trend recently.

There's a Five Guys in the Seattle area too.

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#27

I tried Chipotle once: I'd rather eat a piece of rug. But maybe if they get everyone to try it _once_ as I did, that will define success?

i think chipotle is delicious. it is the mcdonald's of mexicali

Somewhat literally: McDonalds holds a huge stake in Chipotle. Except Chipotle is way healthier and works better than most fast food joints.

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#28
post #9

Earlier quoted context omitted.

Same thing with Five Guys (not sure if they've spread beyond the East Coast). Very simple menus seems to be a hot trend recently.

They've recently made it to Colorado.

Really? I don't see any on http://www.in-n-out.com/locations.asp, and none came up when I searched for various cities.

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#29

I tried Chipotle once: I'd rather eat a piece of rug. But maybe if they get everyone to try it _once_ as I did, that will define success?

Chipotle's meats (particularly the steak) can be quite bad at times, but the rest of their stuff is pretty good, and their chips are great. I haven't been to a Taco Bell since a Chipotle opened up in my neighborhood, despite the Taco Bell being quite a bit cheaper and only two blocks further away.

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#30
post #28

Earlier quoted context omitted.

They've recently made it to Colorado.

Really? I don't see any on http://www.in-n-out.com/locations.asp , and none came up when I searched for various cities.

They're talking about Five Guys.
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