I wonder if Pluralsight is also on their target list?
LinkedIn to Buy Online Education Site Lynda.com for $1.5B
51–60 of 155 posts
Re: LinkedIn to Buy Online Education Site Lynda.com for $1.5B
#52Re: LinkedIn to Buy Online Education Site Lynda.com for $1.5B
#53Re: LinkedIn to Buy Online Education Site Lynda.com for $1.5B
#54Re: LinkedIn to Buy Online Education Site Lynda.com for $1.5B
#55Congratulations Lynda.com! Story time. When I was in high school, I worked in a little computer lab in my small hometown of Ojai, California, that taught classes in Photoshop, Fireworks, web design and development, Flash, and more. That little technology education company was just called "Lynda," and classes were taught directly by Lynda Weinman, Bruce Heavin, and others. There were maybe ten or twelve employees. I l…
Re: LinkedIn to Buy Online Education Site Lynda.com for $1.5B
#56Whenever I want to learn something I just search on the Internet or ask experiences people to recommend a book. Or lookup what course literature the well known schools are using. What are the benefit of online courses more then that you get a badge or paper that says you have taken the course?
Re: LinkedIn to Buy Online Education Site Lynda.com for $1.5B
#57Re: LinkedIn to Buy Online Education Site Lynda.com for $1.5B
#58Imagine some scenarios:
- You are looking at a job. Based on the requirements, LinkedIn can recommend different Lynda courses you may take. Now, instead of meeting some of the requirements and not knowing the next step, you can fill those gaps.
- LinkedIn knows what people are endorsed for and who is "similar" to you. Based on that, they can make recommendations for courses that may improve/expand your skills to become more like the other person.. or potentially stand out from that person.
- You're posting a job. Instead of broadcasting it to the world, you can filter it to "promote to people who have skill X listed or who have taken one of these Y courses." Now you're more likely to get a better qualified set of candidates.
Disclosure: Two time Lynda author here.
Re: LinkedIn to Buy Online Education Site Lynda.com for $1.5B
#59Earlier quoted context omitted.
I think this is exactly right. If you look at what's going on at education in general right now, "credentialing" is one of the top challenges for education startups. Particularly for MOOCs but also for bootcamps. How are hiring managers supposed to know which certificates mean something or which classes actually teach people something? LinkedIn's revenue right now is all about services to make recruiting easier.
My personal opinion is that credentialing is going out of style anyway. Employers want to see what you can do, not where you learned. Put another way -- when's the last time you cared if someone was Microsoft Visual C++ .NET certified?
Re: LinkedIn to Buy Online Education Site Lynda.com for $1.5B
#60Earlier quoted context omitted.
> It was very recently (last year or so) that Lynda started doing more business courses That's provably untrue even according to your own source [0] (when sorted by oldest first). They have videos from 2010 in their business skills section like "Pitching Projects and Products to Executives." And many added in 2011. Heck I myself watched several business courses on Lynda over three years ago... [0] http://www.lynda.co…
Sorry I didn't make it clear. I wrote "more" as in " more business courses" to indicate an uptick in frequency. I wasn't claiming they had zero business courses before 2014. EDIT ADD: Lynda.com also see themselves as strategically expanding into more business, marketing, professional development, and executive management courses. See their 2014 presentation at 47 seconds: https://youtu.be/qlYKbfjru5I?t=47s