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I Quit: What really goes on at Apple

roadlesstravelled.me

331–340 of 566 posts

Re: I Quit: What really goes on at Apple

#331

Earlier quoted context omitted.

Acqui-hires, amigo... swallow a company, fire the bottom 10%, give the rest offers, see who sticks around after 1-2 years. They're gobbling up companies so fast that they're running out of office space to house them all.

Acqui-hiring cannot be a long term strategy to nurture and build a strong internal talent pool. Google simply has done an outstanding job at this. Most start-up founders/employees share YC startups' cultural ethos, and will get stifled under Apple. Many of them will get demotivated, lose steam and leave as soon as their golden handcuffs expire.

Cash is king. Citizen Kane comes to mind:

    You're right, I did lose a million dollars last year. I expect to lose a million dollars this year. I expect to lose a million dollars next year. You know, Mr. Thatcher, at the rate of a million dollars a year, I'll have to close this place in... 60 years.

Re: I Quit: What really goes on at Apple

#332

Earlier quoted context omitted.

Do you, by chance, have a list of those exceptional cases? I'd love to learn more! edit: thanks everyone for these replies they're great, keep them coming!

Apple is an example. Not current Apple, by the late 2000's Apple that saw exceptional growth. Apple was famous for being easy to replace broken products, get refounds, getting somebody smart to sell you stuff.

I walked into my local Apple store in November with an iPhone that wouldn't wake from a screen-touch, 15 minutes later I walked out with brand new handset.

Apple's still like that, its why I buy their hardware.

Re: I Quit: What really goes on at Apple

#333

Earlier quoted context omitted.

What about future time off? I'd happily work 60 hour weeks for $1,000,000/year, then retire after 5 years.

Those type of jobs do exist. People working insane hours for about 5 years then cashing out. A lot of people say they would do it, but I wonder how many would survive that type of grind.

People pay for the experience: see college.

Re: I Quit: What really goes on at Apple

#334

Earlier quoted context omitted.

Sure. The airline industry, for example, has been notoriously unfriendly towards most attempts at differentiation based on quality. Margins are razor thin ( http://www.cnn.com/2014/06/03/travel/how-airlines-make-less-... ) and customers are incredibly price sensitive. While many consumer's stated preferences are for things like more legroom and less delays, their revealed preference is they'd rather save $5 on a $300…

In the Bay Area Megapath competes with Comcast by offering the same exact connection but much better service with value added options like proactive monitoring. The same physical line in the ground will get you internet access. They will almost always cost more than Comcast, but it is worth it to many people to not have to deal with automated phone systems that waste your time and ineffectual support.

Right, so what you see is in areas where people have a choice, Comcast rationally decreases prices and increases service levels. That's the entire logic behind Google Fibre. But for most of the country, there's literally no choice of broadband and there's no incentive for Comcast to improve.

Re: I Quit: What really goes on at Apple

#335

Earlier quoted context omitted.

I've heard this argument before and with all respect, I don't buy it. Can you provide any examples of industries where there is no opportunity to turn CS into a profit center vs. a cost center? Sure it might be very difficult to model and prove out the exact impact it has on the bottom line, but I'm not convinced there are any scenarios where pissing off your customers with a poor experience is better for business th…

Sure. The airline industry, for example, has been notoriously unfriendly towards most attempts at differentiation based on quality. Margins are razor thin ( http://www.cnn.com/2014/06/03/travel/how-airlines-make-less-... ) and customers are incredibly price sensitive. While many consumer's stated preferences are for things like more legroom and less delays, their revealed preference is they'd rather save $5 on a $300…

I had a feeling you might cite some of these examples :)

Admittedly the Lyft example was unknown to me--I'll have to dig in, sounds interesting.

Specifically to airlines, I'd direct you to some interesting info on Southwest[1]. While TBH the case study doesn't really prove to me the causation of success by being customer-centric, it does show that they can compete in that industry with that approach and be successful.

For the cable industry I'd argue that Sonic.net has carved our a nice business for themselves in part because of their amazing service. That doesn't really disprove your statement that it relegates a business to a niche of the market and makes it hard to expand outside the niche, but I again think back to the question of correlation vs. causation. Comcast, TWC, etc. were all well entrenched before Sonic.net even existed. So it is hard to say how much of a factor that played in their limited ability to compete vs. the fact that they focus on customer service.

Respectfully, what I still remain unconvinced of with your examples is what exactly Comcast and others like them are leaving on the table by not having awesome customer support experiences. You don't necessarily need to break the bank to have one, but you do need strong direction and culture, and that comes from the top down.

I go back to the notion of customer acquisition costing potentially 5x as much vs. retention costs (all hypothetical averages of course). If an industry has razor-thin margins and cost-focused customers, wouldn't you think it would make them a lot of money to maximize the LTV of said customers?

[1] http://digitalstrategies.tuck.dartmouth.edu/cds-uploads/case...

Re: I Quit: What really goes on at Apple

#336

Earlier quoted context omitted.

You are painting with an overly broad brush. Where I work, our Support Heroes (yes, we call them Heroes because the lengths they go to for our customers are heroic) are one of the main reasons so many of our customers love us and stick with us so long. You've probably heard that it can cost ~5x more to acquire a new customer than retain an existing one. An exceptional Customer Support team is your front line in fight…

> Where I work, our Support Heroes Smugmug? Smugmug's support staff is great. There is a huge difference when dealing with regular customer support, and customer support that goes above and beyond to provide exceptional service. Smugmug Crutchfield Dreamhost Nordstrom All provide great, consistent support.

Yep, SmugMug :)

Thanks for the kind words! I'm not a Support Hero, but have to say that everyone who works here from the top down has nothing but utter respect for our amazing Heroes. It is an exceptionally challenging job and thus warrants exceptionally talented individuals--I sure as heck know that I couldn't do what they do.

I wish all companies had our level of customer support, but I know that isn't realistic. Fortunately for us, that creates a great opportunity to win customers for life.

Re: I Quit: What really goes on at Apple

#338
post #282

Earlier quoted context omitted.

I disagree. You are using your company as a counter example to all other companies, and you admit that in your last sentence. I am glad your company treats your people right, and it bodes well for your EVERYTHING. I have worked at a dozen or so support jobs, and no matter how much the customers stayed because of the support team or how much we drove the value our clients got out of the product, we always were a cost…

OP said: >"customer support in any company is like this." My post was specifically in response to that, because it was an inaccurate statement. I'm really sorry to hear you've had such poor experiences in support. That sucks, and I realize how hard/impossible that can be to turn around from a business and culture standpoint. Sounds like you have found a path that works better for you, so congrats!

When someone says "any company", it's easy to interpret that as meaning "any company without exception". This is a very logical interpretation, but it is not necessarily reasonable to interpret it that way.

My experience is that (1) most companies do a lot of things wrong (2) the respect which support receives varies from company to company as well as industry to industry, with business support taken more seriously than consumer support. I'd be curious to know what industry you happen to work in.

Re: I Quit: What really goes on at Apple

#339
Former engineer @ Apple - some insight from my side. There is no one culture that pervades through the entire organization. Some software teams are chill, some are not, hardware side of things can be long hours for people. Can't really speak for customer care/marketing/retail/design.

1. I think most of us here understand that a single bad experience cannot reflect the culture in the company. Previously I was in a few other tech companies, where my experience was quite similar in nature. Some teams have inherently crappy people, leading to crappy culture. Ultimately it boils down to the manager and the members of the team when it comes to the question of fostering a culture.

2. The culture in my team(software) was mostly relaxed. Most of my colleagues did a 8-9 hour days on average. Of course, there were days(very rare) it became a 10-12 hour shift.

3. I am a firm believer in the fact that the employee needs to set the expectations straight, right off the bat. If you run the wheel like a hamster on steroids in the first few months, sucking up, staying late and trying to be the all conquering hero - the expectations are going to be centered around that.

4. I am an average Joe, who preferred to get in by 9.30 and get off by 6.00ish - I didn't sync my emails, didn't give a hoot unless it was absolutely crucial and someone called/texted me about the issue and it needed urgent attention. I am not a doctor saving people, just an engineer fixing bugs.

5. Of course my compensation/bonuses didn't go up like my friends who did the long hours, but I am absolutely cool about that. They deserved it.

Re: I Quit: What really goes on at Apple

#340
Former engineer @ Apple - so some insight from my side. There is no one culture that pervades through the entire organization. Some software teams are chill, some are not, hardware side of things can be long hours for people.

1. I think most of us here understand that a single bad experience cannot reflect the culture in the company. Previously I was in a few other tech companies, where my experience was quite similar in nature. Some teams have inherently crappy people, leading to crappy culture. Ultimately it boils down to the manager and the members of the team when it comes to the question of fostering a culture.

2. The culture in my team(software) was mostly relaxed. Most of my colleagues did a 8-9 hour days on average. Of course, there were days(very rare) it became a 10-12 hour shift.

3. I am a firm believer in the fact that the employee needs to set the expectations straight, right off the bat. If you run the wheel like a hamster on steroids in the first few months, sucking up, staying late and trying to be the all conquering hero - the expectations are going to be centered around that.

4. I am an average Joe, who preferred to get in by 9.30 and get off by 6.00ish - I didn't sync my emails, didn't give a hoot unless it was absolutely crucial and someone called/texted me about the issue and it needed urgent attention. I am not a doctor saving people, just an engineer fixing bugs.

5. Of course my compensation/bonuses didn't go up like my friends who did the long hours, but I am absolutely cool about that. They deserved it.

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