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How Bing could kill Google

calacanis.com

31–40 of 56 posts

Re: How Bing could kill Google

#31
Every single WSJ article I have read over the last year has been a referral from news.ycombinator.com.

Now maybe people are Googling for those articles but I think what is going to happen is that the browser will end up aggregating the search across a variety of platforms.

Perhaps news sources, search, and browsers are organiztiong into a vertical market.

Re: How Bing could kill Google

#32
post #14

Yeah...so on day 1, Bing goes after a bunch of exclusive indexing deals, and on day 2, Google does the same. Assuming you're a content provider who is willing to do a deal like this, and you're going to get roughly the same amount of money, who are you going to go with? Probably the guy who has 70% of the market. This seems like a quick way to get Google's market share to 80%.

But the next question is: Who has the deeper pockets with which to throw more money to the content providers?

In Microsoft v. Google? They'll both run out of upside long before they run out of money, that is to say, both can spend amounts of money unbounded by the actual quantity they have as other bounds kick in first.

Re: How Bing could kill Google

#33

I think this is missing the point, which is that the new generation doesn't care about ink and paper news. There are some out there that seem to believe that people will "miss" outlets such as the NYTimes and WSJ, but I don't think that they will. All that really matters to people is getting relevant information and opinions about current events. Part of me thinks that most of the people defending ink and paper are d…

Well, maybe. Actually I probably agree. But here is the test.

If "real news" disappears from Google, will people switch to Bing. Bing works too. If it bothers people at all, they might switch.

No speculation about what the new generation cares about necessary. Trial by fire.

Re: How Bing could kill Google

#35
post #24

The title of this article should be "How Bing could speed up the stagnant decline of Microsoft"

It's a shame you got down-voted due to snark, but you're spot-on.

MSM newspapers don't pull enough weight on the Internet for them to play the "take my ball and go home" card. Personally, the only newspaper I'd be disappointed to see leave Google's index is the New York Times, but not even that would force me to switch to Bing.

If your killer-feature is the indexing of a crusty, dying industry that fewer and fewer people see value in, you're not going to overtake a competitor that holds 70% of the market.

Re: How Bing could kill Google

#36

Yeah...so on day 1, Bing goes after a bunch of exclusive indexing deals, and on day 2, Google does the same. Assuming you're a content provider who is willing to do a deal like this, and you're going to get roughly the same amount of money, who are you going to go with? Probably the guy who has 70% of the market. This seems like a quick way to get Google's market share to 80%.

One upside in that scenario might be making it more likely that Google would face antitrust proceedings :)

Re: How Bing could kill Google

#37
Normally I agree with most of Jason's ideas, except on this one.

While, I agree old media needs to reexamine their business models, leaving the google index is a temporary band-aid, that does not solve the real problem. Murdoch, should focus on creating more value for his products. Paywalls, make sense when enough value is created, justifying the subscription cost.

In my eyes this is good news for entrepreneurs, its a lot easier to innovate when the giant is distracted trying to revive its old biz model.

Re: How Bing could kill Google

#38
post #5

Earlier quoted context omitted.

"You can't tailor your search or refine it based on values and properties specific to your categorical search." It's a nice idea but to be honest this is out of reach for 98% of internet users. I've probably explained to my mom what a blog is half a dozen times and still doesn't get it. She also refuses to stop double clicking on links... A search engine for savvy people would also not be a great business position be…

Judging by the number of blogs and people on Twitter, your mom is probably no longer the typical internet user. Or at least there's enough savvy folks to be a sizable marketing opportunity.

Judging by the number of blogs and people on Twitter, your mom is probably no longer the typical internet user.

For those of us who travel in tech savvy circles, I think it's all too easy to forget that his mom absolutely is the typical Internet user, as depressing as I sometimes find that prospect.

Or at least there's enough savvy folks to be a sizable marketing opportunity.

I'm not disagreeing with that, but don't think for a second that the majority have any real idea what these Interwebs are all about.

Re: How Bing could kill Google

#39
This is the same strategy that Sirius used when they tried to 'break' normal radio by signing Howard Stern.

That deal seems to have worked out pretty well for Stern, but was a disaster for Sirius. It might work just as well for Bing!

Re: How Bing could kill Google

#40
post #23

I have a lot of respect for Jason and takes his opinion more serious than mine. In this case I think he is misunderstanding the Internet a little bit. The value is not created in the center (content, sites) but by the nodes. We, the users create the value of the internet and to some extent the value of what you search, at least that part is growing. If you look at the top 20 sites on alexa globally you wont find a si…

This, this is the value of the internet - it's not "content".

I'd agree that's where the value is, but the money is all with the content (regardless whether that content is aggregated from users or produced in-house).

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