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How Bing could kill Google

calacanis.com

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Re: How Bing could kill Google

#21

Post by christopherdone »

theli0nheart wrote: post #13

I think this is missing the point, which is that the new generation doesn't care about ink and paper news. There are some out there that seem to believe that people will "miss" outlets such as the NYTimes and WSJ, but I don't think that they will. All that really matters to people is getting relevant information and opinions about current events. Part of me thinks that most of the people defending ink and paper are d…

Smart people get their news from aggregators and feeds. Normal people go to sites directly for their daily dosage of drivel. Both Google search for individual stories. It just so happens that the same news story is linked 10 times down the page, some often pointing to the same page due to blogs and aggregators.

I predict nothing consequential will come of this drama.

Re: How Bing could kill Google

#22

Post by jsz0 »

Do people actually want quality? I don't think so. I think they want humor, personalities, different perspectives, social integration, and probably most importantly they want some blogger to read an 8 page article and summarize it into 2 or 3 paragraphs for them. Turning Bing into the news stand doesn't address the reality that people's conduits for information have fundamentally changed. I don't think there's anyway to go back at this point. Additionally I have a hard time believing 1000 major publications would get into bed with Microsoft on this. It's too risky and Microsoft's track record on the web is comically bad. They could get maybe a few dozen maybe. Would anyone miss them?

Re: How Bing could kill Google

#23

Post by gustaf »

I have a lot of respect for Jason and takes his opinion more serious than mine.

In this case I think he is misunderstanding the Internet a little bit. The value is not created in the center (content, sites) but by the nodes. We, the users create the value of the internet and to some extent the value of what you search, at least that part is growing.

If you look at the top 20 sites on alexa globally you wont find a single pure news-site. You'll find a combination of social sites, collaborative sites, self-publishing and communication sites. This, this is the value of the internet - it's not "content".

Re: How Bing could kill Google

#25

Post by greyman »

ironkeith wrote: post #15

Sounds like a great opportunity for someone to SEO optimize a site, paraphrase WSJ articles, put some ads in and let Google index them (like already happens to dozens of blogs). Then instead of blaming Google for stealing their money, News Corp will have to blame the dozens (hundreds?) of spammy reposters who appear to fill the void.

But at least, they will get some money from Microsoft.

Re: How Bing could kill Google

#26

Post by gsmaverick »

jsz0 wrote: post #22

Do people actually want quality? I don't think so. I think they want humor, personalities, different perspectives, social integration, and probably most importantly they want some blogger to read an 8 page article and summarize it into 2 or 3 paragraphs for them. Turning Bing into the news stand doesn't address the reality that people's conduits for information have fundamentally changed. I don't think there's anyway…

Agreed! I love the fact that blogs take on a personality and have an opinion and/or attitude. More exciting then reading "unbiased" newspaper articles.

Re: How Bing could kill Google

#27

Post by jlees »

I think "b) If you would only search the top 1,000 newspapers and magazines on Bing, would you use it? How often?" is fairly crucial. I can't imagine my life would be any different if I couldn't search the WSJ on Google. But then I'm not the sort of person for whom WSJ pages as search results factor highly.

Jason's proposed deal certainly does provide a rescue option for Murdoch's terrible statement about taking all his content off Google - but it just opens up a need for someone to register bingle.com and simply aggregate both sets of search results together. Search should be open, not partisan; hiding content from Google and publishing it on Bing won't gain Bing market share, it'll just reduce the WSJ's hits.

Re: How Bing could kill Google

#28

Post by albertsun »

ironkeith wrote: post #15

Sounds like a great opportunity for someone to SEO optimize a site, paraphrase WSJ articles, put some ads in and let Google index them (like already happens to dozens of blogs). Then instead of blaming Google for stealing their money, News Corp will have to blame the dozens (hundreds?) of spammy reposters who appear to fill the void.

News Corp would be able to go after these people with copyright infringement lawsuits, possibly naming Google as a co-defendant. Stopping this kind of infringement is a much more manageable task than stopping P2P file sharing, as these sites are dependent on Google/some other ad network making payments to them.

Re: How Bing could kill Google

#29

Post by old-gregg »

theli0nheart wrote: post #13

I think this is missing the point, which is that the new generation doesn't care about ink and paper news. There are some out there that seem to believe that people will "miss" outlets such as the NYTimes and WSJ, but I don't think that they will. All that really matters to people is getting relevant information and opinions about current events. Part of me thinks that most of the people defending ink and paper are d…

I don't think the post was about ink and paper, it was not even about news. It's was about the increasing influence of content owners and commoditization of aggregators and search engines. Finishing his sentence one could say that nothing stops Bing from going after top 500 bloggers and essentially offering them cash to opt out of Google index.

It can actually work: while the Internet is huge, the 80/20 principle still applies - 80% of the population are interested in 20% of the content. I bet that pulling just top 20 NFL/NCAA sites and blogs out of Google will noticeably boost Bing's audience. Heck, maybe even getting exclusive rights to index Wikipedia may do the trick.

Re: How Bing could kill Google

#30

Post by netcan »

This is an interesting idea. I think it has more chance of sinking Rupert then hurting Google at all, but I wouldn't say wouldn't certainty that it can't work. Maybe Google can be made to pay too, a precedent.

An extremely interesting consequence of success would be setting a price for indexing content. It wouldn't be a perfect price, but it would be a price.

*I think this is argued better in the video. It mentions Google paying for access to the Twitter feed, paying ofr content to index.

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