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How Bing could kill Google

calacanis.com

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Re: How Bing could kill Google

#2
I'm not sure if this is how Bing will kill Google, but I do think Bing is going to slowly take a lot of market share away from Google. How? Niche specific search customization.

For a while now I've been bugged by how searching anything on Google is done with nothing but one text box. There's no customization. You can't tailor your search or refine it based on values and properties specific to your categorical search. I think Bing recognizes that and is gunning in that direction. Their restaurant finder lets you filter out restaurants with dim lighting, for instance. You can't do that with Google. And if Bing keeps adding various categories to their search, I'm willing to bet that it'll be a lot more useful than Google.

Re: How Bing could kill Google

#3
How long would it be before Google gets into this game as well?

And how long before fragmenting search results across multiple search engines leads to a thriving new market of news sources that don't sign exclusive distribution deals?

Re: How Bing could kill Google

#4
post #3

How long would it be before Google gets into this game as well? And how long before fragmenting search results across multiple search engines leads to a thriving new market of news sources that don't sign exclusive distribution deals?

He mentioned (in the video of this at least) that it could be used as a bargaining chip to Google which makes a lot of sense, so I suspect Google will immediately be part of the game.

Re: How Bing could kill Google

#5
post #2

I'm not sure if this is how Bing will kill Google, but I do think Bing is going to slowly take a lot of market share away from Google. How? Niche specific search customization. For a while now I've been bugged by how searching anything on Google is done with nothing but one text box. There's no customization. You can't tailor your search or refine it based on values and properties specific to your categorical search.…

"You can't tailor your search or refine it based on values and properties specific to your categorical search."

It's a nice idea but to be honest this is out of reach for 98% of internet users. I've probably explained to my mom what a blog is half a dozen times and still doesn't get it. She also refuses to stop double clicking on links...

A search engine for savvy people would also not be a great business position because those type of people don't click on ads. There was an article last week on Hacker News that 8% of internet users account for 85% of all clicks.

http://www.mediapost.com/publications/?fa=Articles.showArtic...

Re: How Bing could kill Google

#6
post #2

I'm not sure if this is how Bing will kill Google, but I do think Bing is going to slowly take a lot of market share away from Google. How? Niche specific search customization. For a while now I've been bugged by how searching anything on Google is done with nothing but one text box. There's no customization. You can't tailor your search or refine it based on values and properties specific to your categorical search.…

Have you seen google squared? It sounds like a step in the direction you're after, although it's far from perfect.

Re: How Bing could kill Google

#7
Yeah...so on day 1, Bing goes after a bunch of exclusive indexing deals, and on day 2, Google does the same. Assuming you're a content provider who is willing to do a deal like this, and you're going to get roughly the same amount of money, who are you going to go with? Probably the guy who has 70% of the market. This seems like a quick way to get Google's market share to 80%.

Re: How Bing could kill Google

#8
post #4
post #3

How long would it be before Google gets into this game as well? And how long before fragmenting search results across multiple search engines leads to a thriving new market of news sources that don't sign exclusive distribution deals?

He mentioned (in the video of this at least) that it could be used as a bargaining chip to Google which makes a lot of sense, so I suspect Google will immediately be part of the game.

I doubt it somewhat - Google isn't the kind of company that likes to be in the position of dependence on anybody else.

Re: How Bing could kill Google

#9
post #5
post #2

I'm not sure if this is how Bing will kill Google, but I do think Bing is going to slowly take a lot of market share away from Google. How? Niche specific search customization. For a while now I've been bugged by how searching anything on Google is done with nothing but one text box. There's no customization. You can't tailor your search or refine it based on values and properties specific to your categorical search.…

"You can't tailor your search or refine it based on values and properties specific to your categorical search." It's a nice idea but to be honest this is out of reach for 98% of internet users. I've probably explained to my mom what a blog is half a dozen times and still doesn't get it. She also refuses to stop double clicking on links... A search engine for savvy people would also not be a great business position be…

Judging by the number of blogs and people on Twitter, your mom is probably no longer the typical internet user. Or at least there's enough savvy folks to be a sizable marketing opportunity.

Re: How Bing could kill Google

#10
post #3

How long would it be before Google gets into this game as well? And how long before fragmenting search results across multiple search engines leads to a thriving new market of news sources that don't sign exclusive distribution deals?

It would be bad thing if competition in this area devolves into this sort of conspiratorial atmosphere. While competition is great to have as it pushes positive change and innovation, it is worrying in this instance for its ability to degrade the usefulness of search engines.
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