I'm really curious how this all turns out. I can't imagine the deteriorating system lasting another 5 or 10 years. So what happens after? Clearly advertising has _some_ value, I loved BYTE magazine as much for the ads as I did for the articles, and there are under served retailers (a lot of Business to Business stuff) as the trade magazines take hits. So how do people discover this stuff? How do they find those opportunities when Internet ads are dead?
Or do we get to a more reasonable advertising load? Something without flash/js jiggling around and trying to get your cursor. How will sites let users know they don't allow "invasive" ads? How will users respond? For me at least I think it is the difference between Web 2 and Web 3.