Earlier quoted context omitted.
I'll give you an actual scenario, maybe you can relate: One of your kids is sick and yells for attention. You shuffle in the next load of bedcovers into the washing machine while trying to remember to call the doctor for an appointment. The detergent box is near-empty. If you are like me, it could take days until you get the 20s of uninterrupted time to jot down the detergent to your shopping list. Fast forward 1 wee…
Now what about when the price goes up? Will you ever even notice how much the increase was? Would you have considered switching brands? Or sizes? Did you have time to go through your email receipts, or now that the kid was finally asleep, did you open a beer and sit down with your partner?
It's also self-selecting: if you ARE searching for the absolutely lowest price, or are price sensitive, you're not the right target audience for this kind of tech or company :)