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$149 Chromebooks

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Re: $149 Chromebooks

#91
post #66

Earlier quoted context omitted.

What makes the Chromebook a disruptive innovation?

It's cheaper and simpler with less functionality. Isn't that the broad idea [1]? [1] http://en.wikipedia.org/wiki/Disruptive_innovation

A disruptive innovation is an innovation that creates a new market. What market does the Chromebook create that a $200 netbook didn't already create?

Re: $149 Chromebooks

#94
This is a colossal, market-moving play from Google.

Look at the brand names. TRUE, XOLO, Nexian. Recognise them? Consumers in Thailand, India and Indonesia do - they are local smartphone brands. Look at the promo video. Notice how many Asian faces there are?

This isn't about cheap Chromebooks, it's about a major strategic effort to court the global middle class. As with the Android One initiative, Google are seeking to establish an affordable but capable gateway to their services for middle-income consumers. They're working with local companies to leverage local marketing and distribution resources. In these markets, the Chromebook isn't being pitched as a cheap substitute for a 'real' laptop, but as an upgrade from a smartphone or tablet.

If their strategy for Chrome OS works half as well as their Android strategy, then the industry is going to be unrecognisably transformed over the next few years. A whole generation of consumers could come to see the Chrome OS pseudo-thin-client model as the norm, with full-fat operating systems being a niche curio.

Re: $149 Chromebooks

#95
post #6

Where is the $149 Windows-Based laptop with SSD, 2-4GB RAM, and moderate graphics, that can run your usual Office to Minecraft software? The Chromebook-killer from Microsoft should be here, but all I hear about are the Surfaces. Honestly, the only reason my kids don't have Chromebooks is because they don't easily run Minecraft or downloadable games. Sure they can do their school work on them, but they also like to pl…

http://www.amazon.com/HP-Stream-Laptop-Personal-Horizon/dp/B... HP Stream 11 is likely the closest to what you're looking for $199 so slightly more expensive, but a year of Office365 included...

I was going to post this if somebody else didn't. To add one important detail: the HP Stream you linked doesn't just exist as a proof of concept or whatever, which would be one thing, but it's currently outselling all the Chromebooks (and every other laptop for that matter) on Amazon.

Chromebooks dominated in 2014, but they've been bumped and I'm not sure they'll ever be back at the top. Rather than a sea change, it looks like Google was just ahead of its competitors for a year, and now that year has come and gone.

Re: $149 Chromebooks

#96
post #3

I think the bigger news here is the Chromebit. A $100 device that turns any monitor into a computer? Fascinating.

I wonder how much thought they put into theft prevention if this is really intended to be used in schools - the ability to just pull this out the the USB port and walk off seems entirely too tempting in a school setting.

Re: $149 Chromebooks

#97
post #72
post #45

Earlier quoted context omitted.

With Google, the product is you. You (your demographic profile) is sold, by Google, to their advertisers. This includes potentially identifying information.

That's completely untrue. Advertisers come to Google and say "we want to sell this, people in these demographics would like it" and Google shows it to me or you based on what it knows about us. Google knows lots about me; people who buy adwords don't.

They know that every person who clicks on their add is within the demographic profile they targeted. They do, indirectly, buy that information - and there's no way to operate Google's business model without that remaining true.

Re: $149 Chromebooks

#98
post #72
post #45

Earlier quoted context omitted.

With Google, the product is you. You (your demographic profile) is sold, by Google, to their advertisers. This includes potentially identifying information.

That's completely untrue. Advertisers come to Google and say "we want to sell this, people in these demographics would like it" and Google shows it to me or you based on what it knows about us. Google knows lots about me; people who buy adwords don't.

Google does help them (google's advertisers) to track you indirectly. Not throught the adwords networks but throught the RTB network (DoubleClick).

You can easily validate this by checking all the "pixels" (in the RTB sense) that are being deployed by Google. In their defense, they do mask a lot of things so stuff like the full IP address are not available (last time I worked on that they just give you the three first segments) but still quite a few information was available to target your demographic segment.

Edit:

For downvoters and people curious about tracking pixels: - https://support.google.com/dfp_premium/answer/1347585?hl=en - https://support.google.com/dfp_premium/answer/2508388?hl=en

Re: $149 Chromebooks

#100
post #6

Where is the $149 Windows-Based laptop with SSD, 2-4GB RAM, and moderate graphics, that can run your usual Office to Minecraft software? The Chromebook-killer from Microsoft should be here, but all I hear about are the Surfaces. Honestly, the only reason my kids don't have Chromebooks is because they don't easily run Minecraft or downloadable games. Sure they can do their school work on them, but they also like to pl…

There are Windows tablets at that price range that can run office. Not idea if they can run Minecraft, considering its a horribly unoptimized java application.

The HP Stream 7 and 8 has an x86 1.8ghz atom chip in it. BYOK. The Stream 11 has a keyboard but chimes in at $199. Games using DirectX and native libraries work. There are a lot of Stream 7 and 8 youtube videos showing gaming performance.

If anything, the Chromebook is overpriced. It really should be a $49 near disposable laptop. Even then, in the age of cheap tablets, it may not be more than an education market novelty.

More here: http://www.gizmag.com/five-windows-81-tablets-under-200/3497...

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