Remember Amazon Menus? (Scanned menus of local restaurants) Remember Amazon Movie Listings? Remember the "drone delivery"? (It makes no sense on the face of it, and will never happen. But it was a big press release.) Remember Amazon scanned catalogs (eg: Mail order catalogs selling things in competition with Amazon, that you could search) Remember A9? (Amazon's answer to google, biggest mainstream mention was being u…
I'm surprised to see this framed so negative. What they do is essentially being the lean huge startup . They launch a product, gather initial feedback, and if it turns out promising (like AWS) they double-down. If it doesn't work, they kill it. I think it's actually nice to see such a rapid-iteration product development done by a company with that many resources and talent.
Amazon management is very adept and focosed on blowing smoke up the skirt of employees. "Today is day one!" Even the use of "door desks"-- that cost the company more money than actual desks would-- is done to perpetuate the "we're just a startup, rah rah rah" BS "Culture".
Its' gross manipulation but it also results in people who buy into it being REALLY dedicated to their beliefs-- because deep down people want to believe and Amazon gives them that (even though it then turns around and abuses them.)
They do this for a reason-- by having these mantras and these beliefs about the company, it makes people not believe the negatives or think the negatives don't represent the whole company.