Earlier quoted context omitted.
Isn't that equal to startup or seed investor culture? To me it is the only way to discover new markets or market strategies. It is the best thing Amazon can do and they have the money for these adventures. As a developer, this must be a dream environment to work in, even when only 1 idea in 10 works out.
Nope, not if you aren't coming up with the ideas.
Doesn't mean it's true but the perception is out there.