I visited the author's site in the signature (futureclaw), and it's not exactly a slick experience. Front page doesn't let me use space to scroll it; 'more fashion' page looks janky and out of order, and has a wide scrollbar that requires mouse work; click through to Coach Men's Fall 2015 and we have a page that takes forever to load, a scrollbar on the left which does nothing when it's moved; and now I notice a side-scroll at the very bottom, which scrolls me through
all the pages I've visited so far (the previous issue is actually the scrollbar for the 'previous page'), including a large thumbnail page I never visited; a side-scrollbar in the middle of the page to scroll through the model's pictures, but no other controls visible...
This is definitely not the site I'd have in my signature when talking about the emerging trend of single-page apps and proposing a new standard. It's such a non-standard site, and feels clunky and clumsy.