That means that if someone hot-edits the files on the server, the resulting edits should be visible, and/or the site is clearly unverified. If you deploy from a branch someone doesn't know about, it should be clear. If you just don't document that you made a deployment, someone should be able to figure that out.
Of course that can be spoofed, but spoofing a solid claim on what is running is very different than not making any claim about the code that is running, so you've made yourself accountable.