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Plumber vs. programmer: a face-off over an online directory

techflash.com

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Re: Plumber vs. programmer: a face-off over an online directory

#2
"Conklin's missive raises an interesting point: Do businesses (or individuals for that matter) have any control over what's published or said about them on third-party directory sites? And do businesses have control over the phone numbers being represented to the public?"

Yes, when its a material misrepresentation of the facts. Putting up a false phone number for a company is not only unethical, its fraudulent. To me, the element that makes the deceitful nature of their actions clear is that they didn't contact the business owner first.

Re: Plumber vs. programmer: a face-off over an online directory

#4
post #3

I think techies got it wrong this time.

I beg to differ, how can they TRULY measure the value of their service if they aren't tracking a highly relevant action such as phone calls?

Especially if they are supposed to be getting paid per call.

Re: Plumber vs. programmer: a face-off over an online directory

#5
post #4
post #3

I think techies got it wrong this time.

I beg to differ, how can they TRULY measure the value of their service if they aren't tracking a highly relevant action such as phone calls? Especially if they are supposed to be getting paid per call .

They're not getting paid per call. It's just for metric purposes.

Re: Plumber vs. programmer: a face-off over an online directory

#6
What left me puzzled was why HelpHive didn't simply de-list Conklin with an apology and a statement that it wasn't their intent to harm his business. It seems that this would have been the ethical thing to do, and would have resulted in some good publicity for them.

Re: Plumber vs. programmer: a face-off over an online directory

#7
post #4

Earlier quoted context omitted.

I beg to differ, how can they TRULY measure the value of their service if they aren't tracking a highly relevant action such as phone calls? Especially if they are supposed to be getting paid per call .

They're not getting paid per call. It's just for metric purposes.

I still stand by my argument; measurement is very important - unless a significant percent of your customers complain, then I wouldn't change it.

Re: Plumber vs. programmer: a face-off over an online directory

#8
post #4
post #3

I think techies got it wrong this time.

I beg to differ, how can they TRULY measure the value of their service if they aren't tracking a highly relevant action such as phone calls? Especially if they are supposed to be getting paid per call .

How does their want for data make this ethical?

Re: Plumber vs. programmer: a face-off over an online directory

#9
post #6

What left me puzzled was why HelpHive didn't simply de-list Conklin with an apology and a statement that it wasn't their intent to harm his business. It seems that this would have been the ethical thing to do, and would have resulted in some good publicity for them.

"It seems that this would have been the ethical thing to do, and would have resulted in some good publicity for them."

HelpHive doesn't seem so big on on the whole "ethical thing".

Re: Plumber vs. programmer: a face-off over an online directory

#10
I worked for a major online car company (like edmunds, autotrader) and wanted to do the same thing with our dealership directory.

It seems to me the same as someone saying "Where can I find a Toyota dealership in Mountain View, CA?" and replying "Here you go, call this number if you want me to introduce you two!". The routed call might say to the dealer when he picked up "Lead provided by SuperHappyCars.com!" before letting the two parties talk to each other. This would help dealerships see the impact ROI based advertising had, in the lowest tech way possible.

Nothing wrong with that, although I can see how it could be abused too, routing calls to the highest bidder instead of the advertised party.

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