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YouTube puts the final nail in the loudness wars' coffin

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Re: YouTube puts the final nail in the loudness wars' coffin

#2
>And if you’ve spotted the big problem with the way it works, you know it needs to be discussed.

Anyone know what he's alluding to?

>But the loudness won’t be lifted if clipping would be caused in the process

That would have been my first guess, thankfully it isn't the case.

Re: YouTube puts the final nail in the loudness wars' coffin

#3
Good. I absolutely hate videos that are so low volume that I have to turn Youtube up to 100%, and then adjust volume in Windows too, to hear anything. And then imagine finding one of the louder videos next.

I've tried to give people advice on volume levels, but it feels like no one is willing to do it. Hopefully Twitch will do something similar soon, too.

Re: YouTube puts the final nail in the loudness wars' coffin

#5
post #2

> And if you’ve spotted the big problem with the way it works, you know it needs to be discussed. Anyone know what he's alluding to? > But the loudness won’t be lifted if clipping would be caused in the process That would have been my first guess, thankfully it isn't the case.

I don't know what he's alluding to, even though I'm very familiar with the issue and quite familiar with the ITU loudness standard. I posted mainly because I had noticed the change myself over the last few months.

Maybe he means the fact that if you don't have an adblocker YouTube ads seem to be as loud as the ones on TV used to be. It might be that this will now fall under the aegis of the FCC :) but I'm not really sure about that. Video ads on Youtube are a betrayal of the Google Adwords approach anyway, and the people who gave them the green light should be shot, but with very small calibre bullets so we can keep shooting them over and over until they get the message about how annoying advertising in temporal media is.

Re: YouTube puts the final nail in the loudness wars' coffin

#6
post #2

> And if you’ve spotted the big problem with the way it works, you know it needs to be discussed. Anyone know what he's alluding to? > But the loudness won’t be lifted if clipping would be caused in the process That would have been my first guess, thankfully it isn't the case.

I'm not sure what he's alluding to. It may be that they've done simple loudness normalisation instead of one of the more preferable, advanced techniques, like ReplayGain 1.0, R128, or BS.1770 (/ReplayGain 2.0)?

Re: YouTube puts the final nail in the loudness wars' coffin

#7
I wonder if this is about ending the "loudness war", or if it's more about helping amateur content with nearly inaudible levels.

All the good reasons for compressing music or audio in general certainly apply to YouTube. The average viewer will probably listen through laptop speakers in a noisy environment, and a large dynamic range is not helpful to them.

Also, does this mean they actually lower the volume of high RMS/LUFS videos?

Re: YouTube puts the final nail in the loudness wars' coffin

#8
post #7

I wonder if this is about ending the "loudness war", or if it's more about helping amateur content with nearly inaudible levels. All the good reasons for compressing music or audio in general certainly apply to YouTube. The average viewer will probably listen through laptop speakers in a noisy environment, and a large dynamic range is not helpful to them. Also, does this mean they actually lower the volume of high RM…

> The average viewer will probably listen through laptop speakers in a noisy environment, and a large dynamic range is not helpful to them.

If you use compression on the assumption that a chunk of your audience will be listening on shitty speakers you ensure that anyone not listening on shitty speakers also gets a shitty experience. Perhaps Google would like YouTube to be a non-shitty experience for people with nice speakers (or headphones or whatever).

Re: YouTube puts the final nail in the loudness wars' coffin

#9
post #7

I wonder if this is about ending the "loudness war", or if it's more about helping amateur content with nearly inaudible levels. All the good reasons for compressing music or audio in general certainly apply to YouTube. The average viewer will probably listen through laptop speakers in a noisy environment, and a large dynamic range is not helpful to them. Also, does this mean they actually lower the volume of high RM…

I had similar thoughts, but rather if this will shift musical taste in general. Hyperbolically spoken will the best (popular) musician and not the best sound engineer suceed.

Re: YouTube puts the final nail in the loudness wars' coffin

#10
post #2

> And if you’ve spotted the big problem with the way it works, you know it needs to be discussed. Anyone know what he's alluding to? > But the loudness won’t be lifted if clipping would be caused in the process That would have been my first guess, thankfully it isn't the case.

I don't know what he's alluding to, even though I'm very familiar with the issue and quite familiar with the ITU loudness standard. I posted mainly because I had noticed the change myself over the last few months. Maybe he means the fact that if you don't have an adblocker YouTube ads seem to be as loud as the ones on TV used to be. It might be that this will now fall under the aegis of the FCC :) but I'm not really…

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