If you were as confused by the "Magic Pitch" requirement as I was, here is an explanation from the startup itself:
https://www.youtube.com/watch?v=_XqYXP1Azsk&t=1m18s
Essentially, they want candidates to pitch to employers using a short video.
The idea of candidate videos has been floated about since before YouTube. I remember discussing it with a large job board owner over 10 years ago, and several times since, and there's always been a consensus that no real company would touch it with a 10 foot pole, mainly because seeing the candidate means you know their age, race and gender, all protected employment categories. It's a complete non-starter, and the founder is being really naive for his failure to look around and realize that if no one is doing something so painfully obvious and easy to implement, the market has spoken.
For what it's worth, attaching a photo to your resume, while taboo in the English speaking world, is acceptable in some European countries (Italy, Germany, France) and even preferred in some Asian countries. Personally, I hope this practice dies out, because of all the discrimination it inevitably leads to. I recall a large study that showed that attractive women (surprise) and unattractive men received significantly fewer callbacks compared to unattractive women/attractive men and/or when their photo was added to their otherwise identical resume.