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Fake Amazon Tech Book Reviews Are Hurting My Book

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Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#101

I wish Amazon had a "This looks fake" button above each review. I would click it multiple times per week. Most fake reviews are easy to spot. The simple test: Could this review have been written about any other book in this category without changing a word? I see fake reviews all the time for Kindle books written by indie authors. A mark of quality in a book is when there appear to be no 5 star fake reviews, but seve…

It's like that on the Android App Store as well - a ton of one-star reviews with no reason.

Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#102
post #18

Earlier quoted context omitted.

You can easily detect that. If a person buys a lot of books and make a lot of 5 star or 1 star reviews, then returns them, that's clearly abuse and you ban them.

Or just wait until they have a lot of books and then reject every return. Their purchase history would tell a compelling story for the credit card bank.

Amazon will in fact ban you if you have too many returns, or so I understand.

Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#103

Much like search engines combat black hat SEO, amazon and reviews systems can do the same. It would not be to hard too for amazon. Use reviews that are a 'Verified Purchase' and highly 'helpful' reviews as a training/test set. Then machine learn a weighting to every review based on the (product, reviewer, other reviews, etc features...) The outcome could actually hinder tactics like this for products that game the sy…

Trusting "verified purchase" reviews is a pretty easy way to allow a lot of fake reviews. On a 99c ebook your royalty is 35%, that means a verified fake review only costs you 65c.

Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#104

Earlier quoted context omitted.

Wow, that one's super niche haha!! Sure, I'm self-publishing. Just glad to say I'm an author and hoping to make a little bit of cash too, we'll see.

I always thought that technical book writing wasn't about making money directly, but for up selling in other areas. I.e. improving your resume, looking prestigious to potential consulting clients, or landing paid speaking gigs.

This is correct. I was doing well in my career before the book, but it really took off after the book. However, I was already co-author of one book before that, and I blog prolifically, so that skews this.

The way it works is simple. Publishers hope to sell about 5,000 or so copies of your typical tech book. That's enough to keep the publisher going, but not enough to really make money for them. The publisher keeps those "filler" books going to keep up street cred and hopes to sometimes land the "killer" book that makes them a nice profit.

I can't share the sales info for my book, but let's just say that I think the book is doing better than one might expect for its category.

If you want to write a tech book, you want to go with O'Reillly. My advance was much larger than what O'Reilly would offer, but they sell more tech books in the long run. However, O'Reilly's Perl book section is saturated and they generally don't take new authors.

What I did to reposition my book was a strategy I wish more tech books would take: I focused on jobs. Instead of teaching every esoteric niche of a language (though I covered it well), I focused very heavily on skills that employers look for. I've been doing this for a long, long time and am very familiar with employer needs, so I was well-positioned to do this. That has led to my book doing better than expected: here's what you need for a job!

I now have a successful Perl consulting firm (http://www.allaroundtheworld.fr/) and that book, while I can't prove it helped, definitely didn't hurt.

Oh, and my publisher has spoken to an Amazon rep and a contact I have in Amazon tells me that they're aware of the situation and are looking into it. I don't have much hope, but who knows?

Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#105
post #94

Earlier quoted context omitted.

Again, it depends on why you are writing the book. I have heard that you make $10k on avg if you use a publisher, vs $50k avg if you self-publish. If you are doing it for the money, self-publishing might be the way to go. I'm using a publisher because: - They have the resources to market the book. The book's not done yet and I've already sold ~2000 advance copies. I'm trying to reach as many people with this book as…

2000 advance copies? Holy shit! I have the wrong publisher! (To be fair, they were awesome with me and I had a blast, but damn, 2000 advance copies?) What's the topic of the book?

Here's my book: manning.com/bhargava/

It is one of their better selling MEAPs :) I have also put a lot of work into it. I don't think 2k is typical.

Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#106
Steps to reproduce:

1) Visit Fiverr [1]

2) Repeat

Sadly, I don't see very many ways to overcome these kinds of review factories. Maybe Amazon should start doing sting operations on these services.

[1] https://www.fiverr.com/search/gigs?acmpl=1&utf8=%E2%9C%93&qu...

Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#107
I was recently on Amazon looking to purchase an item. Apparently not a lot people buy this item online, so there was very few number of reviews.

I got curious if the people reviewing these items are genuine buyers or otherwise, so I click through to one guy's profile (verified purchase). Turns out he posted hundreds of one liner reviews for a plethora of esoteric products(all verified purchase) all on Jan 12, 2015.

They are out there.

Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#108
So, here's the thing about Amazon rankings. They're not a meritocracy, and you might think that good reviews help you and bad reviews hurt you. They do/can! But it's closer to SEO than that. Amazon ranks things by what sells, and yes, higher-ranked things sell better, but it's more complicated than just that. Not everybody finds Perl books by looking in the Perl category. I'm looking at the third book you highlighted, about PHP. Its sales rank is 38,xxx and yours is 2xx,xxx (btw, and you may know this - the sales required to move up rankings increase exponentially, so this difference in ranking translates to quite a few sales per day). As long as Amazon believes it's about Perl, even if only tangentially so, it will rank higher in Perl than you because it's selling better. It's in their interest to market what sells better for them.

I learned this from fiction, but it applies to nonfiction too. First of all, books are categorized by what you put in the keywords section in KDP, if they're self-published, or by whatever your publisher put in there if you're not. Let's say you write a book about Perl and cooking. It may outsell pure Perl books because more people like cooking than Perl. It might be a great cooking book but a poor Perl book - or maybe you're lying about the Perl thing, and it's just a cookbook. But it'll top the Perl category as long as Amazon believes you that it's about Perl, and among the Perl books, it will have the highest sales rank.

Unfortunately, what I bet is happening is that this book is legitimately somewhat about Perl, and the author tagged it as such in the keywords. But its sales aren't coming from winning the Perl category alone; they're coming from that and PHP and beginning programming and generally from being ranked in multiple categories.

Your best bet to get your category back is to try to convince Amazon it's not about Perl at all. Good luck - I didn't look close enough to see if that's a reasonable claim or not.

Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#109

I wish Amazon had a "This looks fake" button above each review. I would click it multiple times per week. Most fake reviews are easy to spot. The simple test: Could this review have been written about any other book in this category without changing a word? I see fake reviews all the time for Kindle books written by indie authors. A mark of quality in a book is when there appear to be no 5 star fake reviews, but seve…

I worked on the customer review team at Amazon once upon a time. There are definitely fake reviews, and Amazon is well aware of "review rings" where people trade reviews, vote each other's reviews up, etc. Much like Google, they stop some and allow others, because the more feedback you give scammers in general, the better they can adapt.

In short: fake reviews and fake review upvotes very much exist and are WAY more rampant than you'd ever believe. It's an 80/20 or maybe 90/10 problem - most of the review content on Amazon comes from a small percentage of active users, and as soon as you become active on the site you start to get sucked into this sort of thing.

Re: Fake Amazon Tech Book Reviews Are Hurting My Book

#110

Earlier quoted context omitted.

Yelp has a system. It doesn't seem to be perfect; I've seen what looks like both false-negative and false-positive classification of fake reviews. But it seems to work decently well. One thing I do like about their system is that you can click a link to read the reviews they consider "not recommended." Here's what they say about it publicly: http://officialblog.yelp.com/2013/11/yelp-recommended-review...

Let me just say that Yelp's classification system is complete crap . Until a user starts actively using Yelp, their reviews get filtered out, which excludes most people who only post a review because they loved a certain business. Sometimes, five star reviews will vanish after months of being up, all because of a change in the algorithm. And the Yelp business team is extremely unresponsive when there is a clearly ill…

Heh, I actually agree with you (and emodendroket's) observation that Yelp buries reviews by new posters. (That's discouraged me from posting, too.)

Maybe I was too generous by saying their system works "decently well"; though I don't think I'd say "complete crap"--unless my business had been burned by fake bad reviews, which it sounds like happened to you.

Perhaps this illustrates how subtle/difficult this problem is.

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