Earlier quoted context omitted.
There's a few reasons: * Dropbox doesn't guarantee 11 9s like this service does - when I'm backing critical data up, I want to make sure it's _there_. * Dropbox likely wouldn't take kindly to me storing 10PB, whereas that is what this service is designed for. * I've got SLAs and guaranteed speeds with this, Dropbox isn't designed for me to suddenly download 10PB very quickly.
Where are you seeing these durability claims? I can't find them. And what would 12 9s durability even mean? You lose one byte out of every TB?
Those claims are from glacier: http://aws.amazon.com/glacier/faqs/ which is priced the same per GB of data.
In this case, the durability refers to the loss of data/objects stored per year - if you're sending multiple PBs of data off to Glacier, you want to be able to retrieve them many years later. Even 5 9s would mean that 1 object out of 100,000 is lost every year, which is quite poor.