The article mentions USB attacks/exploits...but even more dangerous would be child pornography,at least in the US such a crime does not require intent (as automatic as it gets in a criminal context) simply being in possession or even constructive possession would lead to a conviction and a lifetime registration on the sexual offender list.
I'm not sure that it does. The countermeasures mentioned are for protecting against good old file-based executable exploits. I don't think they even understand the concept of firmware exploits.