Presumably an unintended consequence, but if I ever found myself needing this software, after watching this video I can't imagine myself pirating it . Ditto for games whose developers I've seen in documentaries (like Indie Games The Movie). I guess this video is mainly for recruiting, but showing users the people behind the software seems like it would have lots of side benefits. (I mean I haven't pirated anything in…
There is an attitude of "I'll pay for it once I start getting gigs" I've seen in more than a few people. I'm not going to debate whether this attitude is justified (the most basic full-featured editions of Ableton and most other pro DAWs start around $600 and go up from there) or not (Developers gotta eat). But it is certainly a viewpoint that is extremely common in the community.