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Ableton Live Developers at Work [video]

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Re: Ableton Live Developers at Work [video]

#31

Wonderful video. I am a white man of european descent so it looks like I would be a great fit to work here.

You're getting downvoted for the throwaway, but I had the same thought. Amazing to see such a complete lack of diversity, and sad to see it being ignored by almost everyone in their responses.

There seemed to be plenty of people from lots of different parts of the world. If you were actually concerned about diversity maybe you should be looking more than skin deep yourself.

Re: Ableton Live Developers at Work [video]

#33

Wonderful video. I am a white man of european descent so it looks like I would be a great fit to work here.

You're getting downvoted for the throwaway, but I had the same thought. Amazing to see such a complete lack of diversity, and sad to see it being ignored by almost everyone in their responses.

This is a company located in Germany, there are almost no non white people here...

Re: Ableton Live Developers at Work [video]

#35

Earlier quoted context omitted.

Completely agree. I'm not that tuned into the marketing industry at the moment, but have wondered for a while why we haven't seen more news organizations branching into marketing. I can see that there would probably be concerns with conflicts of interest, etc. But if done right (ie. keeping the marketing branch separate but connected) I think it would be a great match. My reasoning? Companies don't just want commerci…

News organizations already do this, they're called ads. You have (in theory) a clearly defined content section that is (in theory) honest, and not biased or bribed. This section earns consumers trust in the news organizations brand and keeps eyeballs returning to their content. Then you have the advertising section that is 100% biased to those buying the space. News organizations have always been primarily an adverti…

My comment might not have been clear. I didn't mean to infer ads. In my mind there's a clear and distinct delineation between advertising and marketing.

I guess the point I was trying to make is that the kinds of marketing that companies want these days is going to be far more immersive than your run of the mill ads. This, I think, was one of the main points of the parent comment. As such, I would postulate that the skillset necessary to write a good article, or in-depth (eg. investigative journalism) story, is very similar to the skillset necessary to create (or find?) the stories a company wants people to know about it.

Now, the tricky part would be to engage in both journalism and marketing so as not to uproot the integrity (or give people reason to think your integrity as a news organization has been compromised, or that you are engaging in business with clients who clearly create a conflict of interest.

For example, suppose you are a newspaper / magazine who has a reputation as being a "watchdog" publication for the oil industry. Now suppose that while that branch of your business has established a reputation as a "watchdog" publication for the oil industry, the marketing arm of your business has clients like Exxon or Shell. To maintain the integrity of your journalism branch perhaps you should be working with clients seeking marketing services from other (eg. retail) industries.

The only reason this synergy sounds reasonable and even plausible to me is the well documented "crisis" news organizations worldwide are facing these days.

Re: Ableton Live Developers at Work [video]

#38

Wonderful video. I am a white man of european descent so it looks like I would be a great fit to work here.

You're getting downvoted for the throwaway, but I had the same thought. Amazing to see such a complete lack of diversity, and sad to see it being ignored by almost everyone in their responses.

There are some women developers in the video, for one.

Two, I imagine the number of non-white software developers in Germany is very, very small.

Re: Ableton Live Developers at Work [video]

#39
post #4

For people not familiar with it, Ableton is an astonishing piece of content-creation software. When it came out it felt revolutionary in terms of speed, solidity and cleanliness of the UI.

It really is fantastic. It's especially amazing when compared to the other audio programs that try to mimic the hardware, literally, down to having a physics engine drive the UI and making users drag cables around. Ableton's UI is a wonderful, straightforward, usable system. It reminds me a bit of the discreet logic software like combustion and inferno - doesn't look like a "native" UI, but once you start using it yo…

It's especially amazing when compared to the other audio programs that try to mimic the hardware, literally, down to having a physics engine drive the UI and making users drag cables around.

I agree. Live blows Reason out of the water in terms of workflow. However, I've always this aspect of sound design in Reason. I enjoy dragging the cables around, controlling what flows where and modulates what in a physical way - even if its only superficial. Essentially, I just view Reason as fantastic instrument rack.

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