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How Game of War makes more than $1M a day

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Re: How Game of War makes more than $1M a day

#51
post #45
post #39

Earlier quoted context omitted.

Which company would that be? A quick google search doesn't turn anything up.

I think it was Zynga, they may have discontiuned it.

Thanks, sure sounds like it could have been them.

Gawker reported that Zynga had set up a "Platinum Purchase Program" allowing members to purchase virtual currency in amounts over $500 at favorable rates by making a payment via wire transfer.

https://en.wikipedia.org/wiki/Zynga#Platinum_Purchase_Progra...

Re: How Game of War makes more than $1M a day

#54
post #3

We were bound to get to this point, but I'm still a bit disappointed. I have very little desire to play a game which intentionally skews the playing field based on in-app purchases. Personally I would far rather pay $60 or whatever for the game and then compete based on skill and luck, rather than on who wants to waste the most money.

I'm with you, I've played some tablet games that have in-app purchases but don't purchase. The game gets to a plateau pretty quick to the point where it is boring and uninteresting. SimCity for instance is free on iOS but has in-app purchases. I'd rather have paid like $5-10 for it but the developers would have to completely change the game mechanics.

I wonder what the long term/lifetime value per customer is in that model. It sort of operates like a SaaS but the purchasing cadence is up to the customer.

In-app purchases are in a way like the analogy of how you can slowly boil a frog and the frog won't notice, but if you drop the frog in a half-inch hot water it will immediately leap out.

Re: How Game of War makes more than $1M a day

#56
Read this article hoping for more about the Upton / marketing angle. One thing I took note of with this game - has anyone noticed on networks like instagram, all these pretty amateur model girls taking selfies with Game of War playing on a tablet in the picture, talking about the game etc? I have never seen that sort of promotion and I keep wondering if it's natural (maybe followers of the "Upton" aspirations) or if GoW marketing reached out somehow..... never seen that sort of mainstream viral promotion

Re: How Game of War makes more than $1M a day

#57

it confuses me as to why some people are more susceptible to paying for in game items where those are not. as soon as I see in game purchases, it's immediately uninstalled. I want to pay for a game and compete based on some dexterity or skill gained over time not on the wallet.

Some people have more money than time or interest in spending that time grinding games. I've been level 12 in Battlefield 4 for years. I don't get to play it more than a few times a month. I'd love to pay $20 to have all of the unlocks so that I can actually use the weapons that everyone else has.

Because to me, that $20 is worth FAR less than the 100 or so hours I had to waste getting those weapons.

Re: How Game of War makes more than $1M a day

#58

Earlier quoted context omitted.

As a sample, how much do you spend on Clans? It seems hard to find people who will admit they make in-app purchases. I play simcity buildit and I'm not tempted to buy things, I find it a challenge to get by without purchases. I can imagine as time goes by that games will get less playable without the purchases.

I spend about $5-10 a week on Clans. It varies depending on my level of patience. What I like about Clans is that spending money has to do with speeding things up. If you're obsessed, you'll spend a lot of money, if you're treating it casually, not so much. When I want a solid hour or two of gameplay, I'll throw in $5.

HN should introduce a "Reply now? That's only 5 HN dollars!" option. Money for the month goes to some good cause or other, decided by HN.

If you chose not to reply you have to wait 5 mins.

Re: How Game of War makes more than $1M a day

#59
post #57

it confuses me as to why some people are more susceptible to paying for in game items where those are not. as soon as I see in game purchases, it's immediately uninstalled. I want to pay for a game and compete based on some dexterity or skill gained over time not on the wallet.

Some people have more money than time or interest in spending that time grinding games. I've been level 12 in Battlefield 4 for years. I don't get to play it more than a few times a month. I'd love to pay $20 to have all of the unlocks so that I can actually use the weapons that everyone else has. Because to me, that $20 is worth FAR less than the 100 or so hours I had to waste getting those weapons.

I don't see it as a grind because part of what makes leveling up fun is gaining more skills, the unlocks are a nice add on and certainly make an incentive.

Re: How Game of War makes more than $1M a day

#60

I found this to be ingenious: To allow for the building of alliances within the game, the app needed a sophisticated chat feature. In the middle of development, Leydon decided it made sense for all players, no matter what their native tongue, to speak the same language. So he built a messaging platform that included a translation engine based not only on Google Translate but also on crowdsourcing. Within Game of War,…

After reading this I didn't understand why they hadn't been bought by Google or Microsoft just for that feature, access to a near real-time translator that not only gets the usual words and uses but lots of slang and edge cases that nerds like us love to use.

I mean google built/bought gVoice and GOOG-411 for the voicemails and transcriptions, they have that weird empire land based game for maps, and here's a chance to greatly improve gTranslate and possibly even gNow...

As a windows phone user, I, of course, want microsoft to snap them up (for cortana), but they don't have the foresight to make these types of buys (yet?).

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