Personally, I think the design and UX are quite beautiful, and I find the basic mechanic of OpenLoopz to be very appealing. That said, I think your challenge will be how to pitch such an open-ended product in a pithy and engaging manner. Like some other people on the thread, I wish I could have seen the product in action before signing up and verifying my account (whether a video demo or an actual demo).
Disclosure: I work with the company that made the eye tracking images. Happy to talk to you if you find them useful, or if they bring up questions.