Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
washingtonpost.com
Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
1–10 of 51 posts
Re: Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
#2Northrop Grumman seriously paid for a Super Bowl ad?
Oh sure, next time I'm out shopping for a long range stealth bomber maybe I'll subconsciously remember the ad and choose a Northrop Grumman one. I've been a long time Boeing-Lockheed customer but the powerful imagery from that ad left quite the impression on me.
I get that defense officials and congressmen watch the Super Bowl, but there must be more cost effective methods of reaching them than buying the most expensive airtime on the planet.
Re: Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
#3Northrop Grumman seriously paid for a Super Bowl ad? Oh sure, next time I'm out shopping for a long range stealth bomber maybe I'll subconsciously remember the ad and choose a Northrop Grumman one. I've been a long time Boeing-Lockheed customer but the powerful imagery from that ad left quite the impression on me. I get that defense officials and congressmen watch the Super Bowl, but there must be more cost effective…
Don't forget the signaling value: Northrop Grumman is not a small shop, and wants to show these officials and congressman that they're the real deal and have plenty of money to spend on flashy and super expensive things like Super Bowl ads.
Re: Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
#4Northrop Grumman seriously paid for a Super Bowl ad? Oh sure, next time I'm out shopping for a long range stealth bomber maybe I'll subconsciously remember the ad and choose a Northrop Grumman one. I've been a long time Boeing-Lockheed customer but the powerful imagery from that ad left quite the impression on me. I get that defense officials and congressmen watch the Super Bowl, but there must be more cost effective…
My guess is it's political - they want the public to also be excited about the mysterious new plane, and approve the budget.
Re: Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
#5Northrop Grumman seriously paid for a Super Bowl ad? Oh sure, next time I'm out shopping for a long range stealth bomber maybe I'll subconsciously remember the ad and choose a Northrop Grumman one. I've been a long time Boeing-Lockheed customer but the powerful imagery from that ad left quite the impression on me. I get that defense officials and congressmen watch the Super Bowl, but there must be more cost effective…
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Re: Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
#6Northrop Grumman seriously paid for a Super Bowl ad? Oh sure, next time I'm out shopping for a long range stealth bomber maybe I'll subconsciously remember the ad and choose a Northrop Grumman one. I've been a long time Boeing-Lockheed customer but the powerful imagery from that ad left quite the impression on me. I get that defense officials and congressmen watch the Super Bowl, but there must be more cost effective…
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Re: Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
#7Northrop Grumman seriously paid for a Super Bowl ad? Oh sure, next time I'm out shopping for a long range stealth bomber maybe I'll subconsciously remember the ad and choose a Northrop Grumman one. I've been a long time Boeing-Lockheed customer but the powerful imagery from that ad left quite the impression on me. I get that defense officials and congressmen watch the Super Bowl, but there must be more cost effective…
It could also be targeted at recruiting rather than customers. Someone might watch that and think "damn, I could work on some cool projects there!"
Re: Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
#8Isn't the future in 3d printed automated drones, with absurdly low cost, that can saturate any defense.
Re: Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
#9Isn't the future in 3d printed automated drones, with absurdly low cost, that can saturate any defense.
"Absurdly low cost" won't work with the giant welfare system that is the DoD.
Re: Pentagon’s $55B mystery plane is secret, but debate on cost is appearing
#10Did I seriously just read a cry for "disrupting the combat aircraft market"? How about disrupting the tobacco business? Disrupting human traffic? Exaggerations aside, not everything is about making (or saving) money. I sure as hell don't want military weapons to become the latest startup trend.