Earlier quoted context omitted.
Crow flies with thing in its beak. Sees food, drops thing, grabs food. Comes back later, sees more food! Assumes food came from dropping thing (See "Superstition in the pigeon" [0]). Meme spreads among the crows. No ethics or deep reasoning required. Random rewards lead to irrational behavior. [0] http://psychclassics.asu.edu/Skinner/Pigeon/
The final example though, where a Crow returns the camera-lens cap to the family requires some pretty advanced thinking. We know that Crows recognize human faces and expressions, and communicate these facts amongst each other. Crows / Ravens are the only creature aside from Humans who perform meta-tool use. They can use tools to grab tools to accomplish a goal. In many ways, they're smarter than (non-human) primates,…
Crows are awesome though, I'm not trying to put down their intelligence, haha. I just wanted to point out that neither deeper reasoning nor ethics is required to explain this phenomenon. One of the researchers in the article said that he had never experienced the gift giving, even though he also fed crows often. That to me makes it more sensible to believe that it's just a meme that developed by chance