Earlier quoted context omitted.
No 15 years ago Microsoft would have been the ones installing it. I think Microsoft went from being a hated software giant to sort of an underdog vis-a-vis Google, Facebook, Amazon and Apple. They are very big and strong no doubt, but I think the attitude they are projecting since switching CEO recently, their open source efforts, and such make them look pretty good PR-wise among the tech crowd.
Microsoft has done some shady things, but at no time in Microsoft's history would they have installed this.
Though I believe virtually all preloads were OEM actions, not Microsoft's directly.