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Ask HN: Tell me your biggest pain and I will try to solve it

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Re: Ask HN: Tell me your biggest pain and I will try to solve it

#91
post #71

I have a business problem. My business sells B2B software. We can use Google Analytics, etc to see how people get to our site and whether they download the free trial (desktop/server software). When it comes time to purchase, every once in a while the same person that downloaded comes to our online purchase page and we're able to attribute the sale back to the channel/ad/blog it came from. Most of the time though, so…

Have you tried a mapping based on IP address (this might work depending on the size of the business)? If the business is big enough, IP addresses should/would be registered to the company rather than a general-purpose ISP.

Re: Ask HN: Tell me your biggest pain and I will try to solve it

#93
post #71

I have a business problem. My business sells B2B software. We can use Google Analytics, etc to see how people get to our site and whether they download the free trial (desktop/server software). When it comes time to purchase, every once in a while the same person that downloaded comes to our online purchase page and we're able to attribute the sale back to the channel/ad/blog it came from. Most of the time though, so…

Have you tried a mapping based on IP address (this might work depending on the size of the business)? If the business is big enough, IP addresses should/would be registered to the company rather than a general-purpose ISP.

Yeah, tried that. Worked much less that I had expected (though I don't remember the numbers any more).
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