20% revenue split to help monetize a website
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Re: 20% revenue split to help monetize a website
#2Re: 20% revenue split to help monetize a website
#3If you post the site url, I'm sure many of us would be more than willing to post some monetization-advice here for free. Just a thought.
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At the moment, I'm running only ebay ads incorporated into the following areas:
- 2 units per page on category pages like: http://www.lionseek.com/watches
- 2 units per page on brand pages like: http://www.lionseek.com/watches/brand/seiko
- 12 units per page on individual item pages (found in the 'similar items on the web' section/slider) like: http://www.lionseek.com/watches/brand/seiko/fs-seiko-6309-50...
- 4 units on a search result page that has no matches like: http://www.lionseek.com/watches?seller_id=-1&has_photo=true&...
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I have an Adsense account, Commission Junction account, and an Amazon Associates account it's just that none of these have been implemented. I can get self-serve ads implemented quickly. The site is responsive so the ads would have to work with a couple of breakpoints.
An ideal scenario is someone saying 'Stick a XYZ ad unit here stylized in the following way. Stick ABC ad unit here in the following format. This ad platform (XYZ) might help for testing and maximizing revenue.'
If you are confused about what the site is/does then take a look at: http://www.lionseek.com/p/faq
Any suggestions would be TRULY appreciated!
Re: 20% revenue split to help monetize a website
#4If you post the site url, I'm sure many of us would be more than willing to post some monetization-advice here for free. Just a thought.
Thanks for the suggestion. --- At the moment, I'm running only ebay ads incorporated into the following areas: - 2 units per page on category pages like: http://www.lionseek.com/watches - 2 units per page on brand pages like: http://www.lionseek.com/watches/brand/seiko - 12 units per page on individual item pages (found in the 'similar items on the web' section/slider) like: http://www.lionseek.com/watches/brand/seik…
Re: 20% revenue split to help monetize a website
#5Earlier quoted context omitted.
Thanks for the suggestion. --- At the moment, I'm running only ebay ads incorporated into the following areas: - 2 units per page on category pages like: http://www.lionseek.com/watches - 2 units per page on brand pages like: http://www.lionseek.com/watches/brand/seiko - 12 units per page on individual item pages (found in the 'similar items on the web' section/slider) like: http://www.lionseek.com/watches/brand/seik…
The site seems to be marketing products that are targeting men. Perhaps the it's design can better reflect that? Maybe it can better retain customers. Right now it looks a little 'generic'. I noticed the colour scheme for the search page seems inspired by google. I've made <$500 in adsense revenue so no expert here.
To be honest, the design is the result of me fumbling around photoshop. In the future I hope to get a real designer involved ;)
Re: 20% revenue split to help monetize a website
#6If you post the site url, I'm sure many of us would be more than willing to post some monetization-advice here for free. Just a thought.
Thanks for the suggestion. --- At the moment, I'm running only ebay ads incorporated into the following areas: - 2 units per page on category pages like: http://www.lionseek.com/watches - 2 units per page on brand pages like: http://www.lionseek.com/watches/brand/seiko - 12 units per page on individual item pages (found in the 'similar items on the web' section/slider) like: http://www.lionseek.com/watches/brand/seik…
I would run those plain ads for long enough to get statistically significant data on CTR and CPC. Adsense revenue will likely vary widely for a few days and then level-out in a consistent range after a while.
Once you've got that baseline, you have a metric by which you can compare other strategies and options. Then integrating something like CJ/affiliate ads becomes simpler. You just let that new strategy run for a small subset of visitors and see how the revenue compares to your "control group" (the visitors who saw adsense). Then you can be methodical and scientific in your approach, and test all options you have available to you. This is the same method by which you can test other adsense units, other styling options, etc. Split-testing software like Optimizely makes these kind of tests very easy to run and get data on.
Re: 20% revenue split to help monetize a website
#7Earlier quoted context omitted.
Thanks for the suggestion. --- At the moment, I'm running only ebay ads incorporated into the following areas: - 2 units per page on category pages like: http://www.lionseek.com/watches - 2 units per page on brand pages like: http://www.lionseek.com/watches/brand/seiko - 12 units per page on individual item pages (found in the 'similar items on the web' section/slider) like: http://www.lionseek.com/watches/brand/seik…
In your shoes, I think I'd start by incorporating generic adsense units in order to get a "baseline". It'd probably be easiest to start with the newer "responsive" ad units that Adsense offers, since those will fit the container you make available, and you won't have to worry about breakpoints and such. I would run those plain ads for long enough to get statistically significant data on CTR and CPC. Adsense revenue w…
Re: 20% revenue split to help monetize a website
#8Another suggestion is reddit ads. Align the categories with various subreddits and write some decent funny copy.
Re: 20% revenue split to help monetize a website
#9Advertise on porn networks. Traffic Junky is dirt cheap compared to most other display networks, and these sort of things would likely appeal to the predominantly young male audience. Another suggestion is reddit ads. Align the categories with various subreddits and write some decent funny copy.
Re: 20% revenue split to help monetize a website
#10You might want to consider randomizing the ad locations in your results. I viewed a few pages, and I already know where the eBay ads are listed, so I'm skipping over them. You could randomize an eBay (if they pay well) or 300x250 AdSense advertisement in every other row.
The best option is always selling the ads directly on your own or through an ad manager that takes a large commission. For example, I earn 20x or more on my direct ads, compared to AdSense. Of course, I don't always have a direct advertising campaign, so AdSense runs as backup when one isn't available.
Browse Commission Junction and try some offers, although I have low expectations. I usually send them a few hundred clicks for every sale, which only earns a few dollars.
Your FAQ says people are interesting in selling items on your site, but that's not available, you just scrap sales from forums. Why not allow people to promote their forum sales on your site? For example, on the top of every page, you have a featured row with 4 random sales in that category, currently being promoted. So, I'm selling a watch on WatchUSeek, I visit your site, pay $20 to get listed in the featured row on the watches category for a week. For example, here's a quick Photoshop...
http://i.imgur.com/uRBXAdD.jpg
Good luck, advertising is an uphill battle, and you need to spend a lot of time trying out different strategies and carefully monitoring the results.